Enrollment Outreach Specialist

Vertex Education•Chandler, AZ

About The Position

The Enrollment Outreach Specialist is responsible for enrollment opportunity outreach for Legacy Traditional Schools campuses in Arizona. As the first point of contact for families who have shown interest in the schools, the specialist contacts assigned leads quickly and guides families from inquiry to submitted application through consistent, multi-channel outreach. The role hands each new applicant to their campus with complete information. It does not include Registrar coaching, Registrar support, Registrar coverage, or LKC program enrollment. The specialist makes outbound calls and sends texts and emails, answers family questions about the schools, programs, campus options, and application process, and helps families start and submit applications or schedule campus tours and information sessions. This is a bilingual position: the specialist serves Spanish-speaking families in Spanish from first contact through handoff. The role also requires accurate, same-day HubSpot activity logging and lead record maintenance, capturing reasons families do not apply, flagging recurring issues to the Lead, Enrollment, and contributing to weekly and monthly reporting on speed to contact, conversion, and reactivation.

Requirements

At least 1 year of experience in a high-volume, phone-based role such as admissions, enrollment, sales development, or customer service.
Proficiency using a CRM platform to manage outreach, track lead progress, and log activity; HubSpot is preferred.
Clear, warm, and professional communication by phone, text, and email.
Ability to manage a daily queue, follow a defined cadence, and consistently meet contact standards.
Strong attention to detail in data entry and record keeping.
For this bilingual position, professional spoken and written fluency in English and Spanish.

Nice To Haves

Experience in K-12 school admissions or enrollment, ideally in a charter school network.
Familiarity with Arizona school choice and the charter enrollment process.
Experience with outreach cadences, sequences, or re-engagement campaigns.
Professional fluency in Spanish for the standard position.

Responsibilities

Contact new Arizona enrollment leads within one business day by outbound call, text, and email, following the approved HubSpot outreach cadence.
Work assigned lead queues daily across all lead sources, prioritizing new and high-intent leads.
Follow up with tour requests, information session sign-ups, event attendees, and incomplete applications.
Conduct re-engagement outreach for stalled and unresponsive leads, and close out leads that do not respond after the full cadence.
Answer family questions about Legacy Traditional Schools, programs, campus options, and the application process.
Guide families through starting and submitting an application and help them schedule campus tours or information sessions.
Serve Spanish-speaking families in Spanish from first contact through handoff.
Hand each new applicant to the campus using the standard call-to-registration handoff, including family needs and any promised follow-up.
Route Registrar and post-application questions to the campus and LKC program questions to Community Education.
Log every outreach activity and outcome in HubSpot on the same day and keep lead status and stage fields accurate.
Capture reasons families do not apply using standard categories and flag recurring issues to the Lead, Enrollment.
Contribute to weekly and monthly reporting on speed to contact, conversion, and reactivation.