Enrollment Content Specialist (Strategic Marketing and Communications)

Temple University • Philadelphia, PA

9d • Hybrid

About The Position

Reporting to the Assistant Director of Enrollment Content within Temple University’s Strategic Marketing and Communications Division, the Enrollment Content Specialist discovers, develops, and writes high-quality, actionable content to elevate Temple’s reputation and increase awareness and interest among prospective students and families. The specialist develops a deep understanding of enrollment motivators for key audiences, as well as the university’s mission, framework messages, and brand language.

The role partners with Enrollment Marketing, Advertising, Operations, and Visual Strategy teams to create user-centered, strategic marketing materials aligned across campaigns and throughout the enrollment funnel. It calls for creativity, agility, accuracy, attention to detail, flexibility, and the ability to respond quickly and adapt content. The position also performs other duties as assigned.

Requirements

• Bachelor’s degree in communications, media, English, journalism, marketing, or a related field.
• At least 2 years of experience writing for an advertising or marketing function in a full-time professional environment; an equivalent combination of education and experience may be considered.
• Proven ability to collaborate with teams across functions.
• Proficiency with Microsoft Office products.
• Ability to manage multiple projects in a fast-paced environment while maintaining accuracy.
• Strong organizational skills and ability to prioritize effectively and meet deadlines.
• Ability to acclimate quickly to different environments and openness to new processes and technologies.
• Self-directed, solutions-oriented approach and commitment to a positive work environment.
• Ability to work in a continuous-improvement environment, receive feedback positively, and demonstrate personal accountability.
• Strong interpersonal and problem-solving skills and ability to collaborate with colleagues and campus partners.
• Diplomacy and collegiality in addressing challenges and resolving issues collaboratively.
• Strong attention to detail and ability to use data and insights to inform decisions.
• Ability to work well under pressure, independently, and efficiently.
• Excellent organizational and time-management skills.
• Ability to handle confidential matters with discretion.
• Ability to attend staff events as needed, including occasional nights and weekends.
• Application requires a resume, cover letter, and 2 to 3 marketing copy samples.

Nice To Haves

• Experience in higher education marketing or a similarly complex marketing environment.
• Experience in enrollment content development.
• Experience writing advertising copy, including headlines and calls to action, for a variety of platforms.

Responsibilities

• Produce high-quality, goal-oriented, brand-aligned enrollment content for advertising, print, email, social media, and other digital marketing channels to generate and nurture leads through the enrollment funnel and support student enrollment.
• Research, write, and fact-check compelling and accurate content.
• Adapt existing Strategic Marketing and Communications news content for enrollment marketing, tailoring messages and positioning to different audiences, platforms, and purposes.
• Assist the Assistant Director of Enrollment Content in developing and maintaining content strategies for undergraduate, graduate, and applicant audience segments.
• Develop content quickly, manage competing priorities, follow project schedules, and meet deadlines.
• Keep user needs and behavior in focus; participate in team analysis of metrics and use insights to improve content.
• Stay current on marketing trends and best practices, particularly in higher education and enrollment.
• Stay informed about best practices for emerging technologies, including generative AI, and follow internal guidelines for using these tools.
• Perform other duties as assigned.
• Attend staff events as needed, including occasional nights and weekends.

Benefits

• Hybrid work schedule.
• Full medical, dental, and vision coverage.
• Paid time off.
• Three personal days.
• Tuition remission for eligible employees and their dependents.
• Generous retirement plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level