Engagement Manager, Retail

International Fresh Produce•Newark, DE

7d•Remote

About The Position

The Engagement Manager, Retail manages and grows relationships with retail members, prospects, under-engaged retailers, and at-risk accounts for the International Fresh Produce Association (IFPA). The role develops account plans, supports prospect conversion and membership renewal and retention, identifies opportunities to expand engagement, and helps retailers realize relevant value from IFPA. The position activates IFPA’s Membership Value Proposition by identifying retailer needs, communicating relevant value, and sharing intelligence with the Director and portfolio teams. It builds relationships with retailer executives and functions beyond produce buying, supports retailer engagement at GPFS and across IFPA programs, and coordinates global opportunities involving multinational retailers. The Engagement Manager maintains account and relationship information in CRM, uses member intelligence to personalize engagement, tracks relationship depth and outcomes, and documents evidence of value realization. This is a remote position based within the United States. Business travel is required, primarily in the United States and Canada, averaging 5–7 times per year, with additional travel as needed for member engagement and recruitment activities. Salary will be determined at the time of offer and may vary based on relevant experience, education, qualifications, skills, and geographic location.

Requirements

At least 5 years of experience in membership, strategic account management, customer success, relationship management, sales, business development, or a related field.
Demonstrated ability to build professional relationships, conduct consultative discovery, develop account plans, and manage pipelines or account portfolios.
Strong written, verbal, facilitation, presentation, and analytical communication skills.
Experience using CRM systems to maintain accurate account, relationship, engagement, and opportunity data.
Ability to synthesize member feedback into actionable intelligence.
Ability to manage multiple priorities independently in a remote environment.
Ability to travel as required.

Nice To Haves

Knowledge of the fresh produce, floral, agriculture, food, or related industries.

Responsibilities

Manage assigned retail members, prospects, under-engaged retailers, and at-risk accounts; understand their strategies, priorities, category structures, operating challenges, key functions, and relationships with IFPA.
Develop account plans that identify executives and functional contacts, current value utilization, unmet needs, engagement opportunities, renewal risks, and expansion potential.
Support prospect conversion, renewals, retention, at-risk account recovery, and appropriate multi-year opportunities; identify missing retailers and relevant contacts within existing member companies.
Identify retailer needs, communicate IFPA’s relevant value, and help activate and validate the Membership Value Proposition.
Identify IFPA value retailers are not using and develop personalized activation plans; share retailer needs with the Director and relevant portfolio teams.
Help assess whether current programs and resources meet retailer needs or whether new or modified value should be considered.
Support retail issues forums for discovery, dialogue, value validation, and issue prioritization, and communicate resulting IFPA actions, opportunities, or decisions to retailer contacts.
Build relationships with relevant retailer executives and functions beyond produce buyers, including sustainability, food safety, supply chain, health and nutrition, government affairs, marketing, and innovation.
Support retail buyer recruitment, attendance, engagement, and relationship development at GPFS.
Embed retailers across appropriate IFPA portfolios, councils, committees, communities, and initiatives.
Coordinate with the Vice President of Global Growth & Engagement and country managers on multinational retailers and global business-connection opportunities.
Connect U.S.-based retailers with relevant IFPA value, relationships, intelligence, advocacy, events, and supply-chain connections in other markets.
Maintain CRM relationship maps, account plans, member intelligence, engagement gaps, opportunities, and risks.
Use segmentation, behavioral information, and account intelligence to personalize engagement; track relationship depth and repeat engagement across initiatives.
Document member outcomes, business connections, needs addressed, and evidence that IFPA is becoming more important to retailers.
Travel for business-related member engagement and recruitment activities, primarily in the United States and Canada.