Engagement Manager, Retail

International Fresh Produce•Newark, DE

9d•Remote

About The Position

The Engagement Manager, Retail manages assigned retail members, prospects, under-engaged retailers, and at-risk accounts. The role develops account plans, supports conversion, renewal, retention, recovery, and expansion opportunities, and identifies missing retailers and relevant contacts within existing member companies. The position helps activate IFPA’s Membership Value Proposition by identifying retailer needs, explaining relevant organizational value, creating personalized activation plans, and sharing member intelligence with the Director and portfolio teams. It supports retail issues forums and communicates resulting IFPA actions and opportunities to retailer contacts. The Engagement Manager builds relationships with retail executives and functions beyond produce buying, supports retail buyer engagement at GPFS, connects retailers with relevant IFPA portfolios and initiatives, and coordinates global opportunities for multinational retailers. The role also maintains account plans and relationship data in CRM, personalizes engagement using account intelligence, and documents member outcomes and value realization. This is a remote position based in the United States. Business-related travel is required, primarily in the United States and Canada, averaging 5–7 times per year, with additional travel as needed. Salary will be determined at the time of offer based on factors including experience, education, qualifications, skills, and geographic location.

Requirements

At least 5 years of experience in membership, strategic account management, customer success, relationship management, sales, business development, or a related field.
Demonstrated ability to build professional relationships, conduct consultative discovery, develop account plans, and manage pipelines or account portfolios.
Strong written, verbal, facilitation, presentation, and analytical communication skills.
Experience using CRM systems to maintain accurate account, relationship, engagement, and opportunity data.
Ability to synthesize member feedback into actionable intelligence.
Ability to manage multiple priorities independently in a remote environment.
Ability to travel as required.

Nice To Haves

Knowledge of the fresh produce, floral, agriculture, food, or related industries.

Responsibilities

Manage assigned retail members, prospects, under-engaged retailers, and at-risk accounts.
Understand each retailer’s strategy, priorities, category structure, operating challenges, key functions, and relationship with IFPA.
Develop account plans covering contacts, value utilization, unmet needs, engagement opportunities, renewal risks, and expansion potential.
Support prospect conversion, renewal, retention, at-risk recovery, and appropriate multi-year opportunities.
Identify missing retailers and relevant contacts within existing retail member companies.
Identify member needs, communicate relevant IFPA value, and provide intelligence to inform future value development.
Articulate IFPA’s value in ways relevant to each retailer, market, function, and professional role.
Identify IFPA value retailers are not accessing and develop personalized activation plans.
Surface retailer needs to the Director and relevant portfolio teams; help assess whether existing or modified programs and resources meet retailer needs.
Support retail issues forums and communicate resulting IFPA actions, opportunities, or decisions to retailer contacts.
Build relationships with relevant executives and functions beyond produce buyers, including sustainability, food safety, supply chain, health and nutrition, government affairs, marketing, and innovation.
Support retail buyer recruitment, attendance, engagement, and relationship development at GPFS.
Connect retailers with appropriate IFPA portfolios, councils, committees, communities, and initiatives.
Coordinate with the Vice President of Global Growth & Engagement and country managers on multinational retailers and global business connections.
Introduce United States-based retailers to relevant IFPA value, relationships, intelligence, advocacy, events, and supply-chain connections in other markets.
Maintain relationship maps, account plans, member intelligence, engagement gaps, opportunities, and risks in CRM.
Use segmentation, behavioral information, and account intelligence to personalize engagement.
Track relationship depth and repeat engagement across initiatives.
Document member outcomes, business connections, needs addressed, and evidence of IFPA’s importance to retailers.
Travel for business-related member engagement and recruitment activities, primarily in the United States and Canada.