Employer Brand & Talent Marketing Manager

ARCO a Family of Construction Companies•Chicago, IL

44d•Onsite

About The Position

ARCO is seeking a highly motivated Marketing Manager to support our Talent Acquisition team in our Chicago office. In this role, you will lead the development and execution of recruitment marketing and employer branding initiatives that help attract, engage, and hire top talent across our growing organization. You'll have the opportunity to influence how ARCO is represented in the talent marketplace, support hiring initiatives across multiple business units, optimize recruiting campaigns and job advertising, improve candidate engagement, and help drive the continued growth of our organization.

Requirements

Bachelor’s Degree in Marketing, Communications, Business, or equivalent degree required
At least 5-10 years of experience in a marketing/business management role
Strong copywriting and storytelling skills
Experience managing social media campaigns and digital advertising
Knowledge of SEO, Google Analytics, and website optimization
Must be extremely organized, detail-oriented, and work well with and without processes
Excellent written and verbal communication skills; must be comfortable presenting to executive management teams and clients
Ability to collaborate on a team, but also work independently, show initiative, and strive to grow
Experience conceptualizing the big picture goal, while also working hands-on to drive execution and solve problems
Excellent business acumen and the ability to utilize analysis for insights and action
Ability to work in a fast-paced environment with multiple simultaneous projects

Nice To Haves

Familiarity with job board advertising and recruitment media buying, knowledge of applicant tracking systems/ATS, and experience supporting Talent Acquistion or Human Resources preferred
Canva experience is a plus

Responsibilities

Continue to develop and implement a comprehensive employer branding strategy that aligns with the company’s values, culture, and business goals
Build purposeful brand awareness by creating and executing strategies for acquiring top talent
Improve career site SEO to increase organic traffic and candidate conversion
Partner with Marketing and Talent Acquisition leadership to position the company as an employer of choice
Create compelling recruitment content, including employee stories, videos, social media campaigns, articles, career site content, email campaigns, and campus recruiting materials
Manage and grow the company’s presence on candidate-facing social media platforms (Instagram), fostering positive relationships with candidates and the broader professional community
Ensure recruitment campaigns align with broader corporate branding initiatives
Support hiring events, career fairs, and campus recruiting campaigns
Measure campaign performance and continuously optimize results
Research where targeted talent populations spend time online
Identify new sourcing channels and marketing opportunities
Analyze labor market trends and candidate behavior
Provide recruiters with recommendations on effective attraction strategies by role, geography, and skill set
Benchmark employer branding efforts against competitors
Evaluate advertising channels and recommend where jobs should be promoted based on hiring needs

Benefits

Industry-leading performance-based bonus program
Employee Stock Ownership Plan (ESOP)
Traditional and Roth 401k
Tuition reimbursement for associates
Scholarship for associates’ children up to $28,000 per child
1-month paid sabbatical after every five years of employment, plus $5,000 for travel
1-week paid volunteer leave each year
100% charitable match
Medical, dental, and vision insurance coverage
Paid parental leave