Employer Brand Manager

OpenLoop Health

About The Position

OpenLoop's mission is to bring care anywhere by powering telehealth solutions at scale. As Employer Brand Manager, you will build OpenLoop's first employer brand and recruitment marketing function from the ground up — starting with hands-on campaigns and candidate-facing content, and growing into ownership of how OpenLoop's story reaches talent everywhere we compete for it. OpenLoop's mission is to bring care anywhere by powering telehealth solutions at scale, and this role sits at the front line of finding the people who help deliver it.

Requirements

Bachelor's degree in Marketing, Communications, or a related field — or equivalent experience.
Comfortable building programs and processes where none existed before.
A strong writer who can create — not just brief — candidate-facing content.
Fluent in funnel and conversion data, and comfortable using it to make decisions.
Able to work directly with recruiters, hiring managers, and executives without a lot of hand-holding.
Genuinely curious about what makes a company a good place to work — and how to prove it to candidates.
5+ years of experience in recruitment marketing, employer brand, talent brand, content marketing, or a related field.
Experience developing and executing candidate-facing campaigns.
Strong writing, editing, and storytelling skills.
Comfort analyzing campaign and candidate-funnel data.
Demonstrated ability to build programs or processes in an ambiguous, resource-light environment.
Strong cross-functional stakeholder management skills.

Nice To Haves

Experience contributing to or leading employee value proposition (EVP) development.
Experience in a startup or high-growth organization.
Healthcare or healthtech recruiting experience.
Experience with external vendors and event partners
Experience managing paid recruitment media or careers-site optimization.
Experience building an employer-brand or recruitment-marketing function from scratch.

Responsibilities

Plan, launch, and track candidate-facing recruiting campaigns against pipeline and conversion goals.
Create candidate-facing content — blogs, outreach assets, and pitch materials — that reflects OpenLoop's voice.
Own funnel and conversion reporting, and use it to improve where candidates drop off.
Support recruiting events, from planning through post-event follow-up.
Partner with recruiters and hiring managers on candidate messaging at the pitch and close stages.
Begin scoping OpenLoop's employee value proposition (EVP) as the foundational work stabilizes.
Other duties as assigned.