Employer Brand Manager

OpenAI•San Francisco, CA

2d•$190,000 - $240,000•Remote

About The Position

OpenAI is seeking an Employer Brand Manager to develop and implement strategies that shape how priority talent perceives the company. This role will focus on establishing OpenAI as a unique and leading frontier research lab, translating its mission, culture, and opportunities into compelling narratives and campaigns. The manager will be responsible for creating content, enabling recruiters and hiring managers, and ensuring a positive candidate experience throughout the entire journey. This position requires a deep understanding of OpenAI's identity as a research lab and the ability to communicate its technical ambition and impact effectively. The role also involves building an AI-native operating model and collaborating with various internal teams and external partners. The position is based in San Francisco, CA; New York, NY; or Remote in the US.

Requirements

7+ years of experience in employer branding, talent marketing, research communications, recruitment marketing, brand strategy, or a closely related field.
Experience across both high-growth startups and larger, more established organizations, with the ability to move quickly while building programs that scale.
High agency, strong judgement, bias toward action, and a willingness to figure things out without leaning on a playbook.
Experience building an employer brand capability from the ground up and can translate a strategy into durable systems, content, and operating practices.
Ability to build trust with technical leaders, ask technically informed questions, and preserve nuance while making the work accessible.
Exceptional writer and editor who can translate fast-moving technical work into accurate, credible, and compelling narratives without oversimplifying it.
Use research and data to define audiences, identify perception gaps, prioritize investments, and measure recruiting impact.
Track record of influencing senior technical stakeholders.
Exercise sound judgment in high-stakes, high-scrutiny environments where narrative accuracy, approvals, and discretion matter.
Experience leading external agencies or creative partners from brief through delivery.
Operate with an AI-native mindset: actively experiment with and use AI tools to elevate the creativity, quality, and scale of your work, while applying strong judgment about where human perspective and accountability remain essential.

Responsibilities

Lead OpenAI’s employer brand strategy for the full range of talent we need, anchored in our identity as a frontier research lab.
Build a distinctive “why OpenAI / why now” narrative translating our culture, technical ambition, and impact into credible stories.
Use candidate, employee, recruiter, and market insights to sharpen audience priorities, positioning, content, and the candidate experience.
Create and lead a scalable content and enablement system—from the careers site and employee stories to job descriptions, outreach, events, closing materials, and guidance for recruiters and leaders.
Ensure the external brand promise holds throughout the candidate journey, from first impression through onboarding.
Measure brand perception, audience engagement, candidate understanding and experience, and recruiting impact.
Build an AI-native operating model across Recruiting, Communications, Marketing, Brand, Recruiting Operations, Legal, and external partners—with clear decision rights, quality standards, and human judgment.