Brand Partnerships & Talent Marketing Manager, Global Brand
About The Position
GE Vernova is seeking a Brand Partnerships & Talent Marketing Manager to join their Global Brand team. This role will focus on shaping the company's presence through brand experiences, strategic sponsorships, and talent marketing initiatives. The manager will develop partnerships and experiences to connect with individuals who will contribute to the future of energy. This position requires collaboration across Global Brand, Talent Acquisition, Communications, business, and regional teams to link brand awareness with talent engagement and recruiting goals, creating seamless journeys from awareness to interest. The ideal candidate will have foundational experience in brand marketing, partnerships, experiential marketing, and integrated campaigns, with the ability to contribute to strategy, creative development, and execution. This role offers the opportunity to be a founder in building a distinctive presence for GE Vernova in culture and establishing a compelling talent brand for the next generation, growing alongside a newly launched global brand and a company defining the future of energy.
Requirements
- 2-8 years of experience in brand, partnership, sponsorship, experiential, event, talent, or integrated marketing.
- Experience developing and executing brand partnerships, sponsorship activations, experiences, or integrated marketing programs—from strategy and creative development through delivery.
- An understanding of how upper-funnel brand marketing can support talent engagement, recruiting, and broader business objectives.
- Strong project management skills, with the ability to manage multiple workstreams, stakeholders, timelines, and budgets simultaneously.
- Experience collaborating across internal teams and with external partners, agencies, producers, and vendors.
- Strong written and verbal communication skills, including experience developing briefs, recommendations, and presentations.
- A proactive, detail-oriented approach and the ability to balance strategic thinking with hands-on execution in a fast-moving environment.
- Ability to travel as needed to support sponsorships, events, and brand activations.
Nice To Haves
- Passion for our mission and the relentless optimism to see the possibilities ahead.
- Experience creating marketing programs for next-generation talent audiences, including students, early-career professionals, skilled tradespeople, or engineers.
- Curiosity about how brands build relevance through partnerships, experiences, culture, and community.
- Strong creative instincts and the ability to identify ideas that inspire participation, engagement, and storytelling.
- Interest in energy, climate, technology, workforce development, or purpose-driven work; deep subject-matter expertise is not required.
- Curiosity and early experimentation with AI technologies, tools, and new ways of working.
- Comfort with ambiguity and a collaborative mindset, including the ability to work effectively across teams, cultures, and time zones.
Responsibilities
- Help shape and execute GE Vernova’s global sponsorship and partnership strategy, evaluating opportunities based on brand fit, audience relevance, storytelling potential, and business impact.
- Lead signature brand experiences, sponsorship activations, and next-generation talent marketing initiatives from strategy and creative development through execution and measurement.
- Partner with Talent Acquisition to translate workforce priorities into integrated marketing strategies and connected audience journeys across paid, owned, earned, experiential, and recruiting channels.
- Develop activation strategies, creative briefs, messaging frameworks, and programming concepts that bring GE Vernova’s brand and mission to life for priority audiences.
- Align Global Brand, Talent Acquisition, Communications, business and regional teams—as well as external partners, agencies, producers, and vendors—to deliver high-quality, cohesive programs.
- Manage end-to-end program delivery, including timelines, budgets, contracts, approvals, production, on-site activation, and post-program evaluation.
- Define success metrics, track performance, and translate results into insights that strengthen future sponsorship and talent marketing initiatives.
- Monitor cultural, workforce, and marketing trends to identify new opportunities to engage next-generation talent and increase GE Vernova’s relevance.
Benefits
- medical, dental, vision, and prescription drug coverage
- access to Health Coach from GE Vernova, a 24/7 nurse-based resource
- access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services
- GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions
- access to Fidelity resources and financial planning consultants
- tuition assistance
- adoption assistance
- paid parental leave
- disability benefits
- life insurance
- 12 paid holidays
- permissive time off
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
