Manager, Employer Brand & Activation
About The Position
At Canadian Tire Corporation (CTC), we believe our People Promise – There’s A Place For You Here – is earned through everyday experiences, authentic stories and the trust our employees place in us. As the Manager, Employer Brand & Activation you’ll play a central role in bringing our People Promise to life by connecting our Diversity, Inclusion & Belonging (DIB), Employee Engagement and Employer Brand strategies into one cohesive employee narrative. You are a strategic connector across Human Resources, Corporate Communications, Talent Acquisition, Community Impact and business leaders, translating leadership priorities into experiences that employees can see, feel and proudly share. Every campaign, communication, story and experience you create should strengthen employee trust, foster belonging and inspire pride while helping future talent discover what makes CTC a great place to work.
Requirements
- Designing and delivering complex programs, conferences, events, campaigns or community initiatives that engage diverse audiences.
- Developing integrated storytelling, communications or engagement strategies that build trust, strengthen culture and influence reputation.
- Creating compelling content across multiple channels, including newsletters, digital communications, social media and executive presentations.
- Strong project management skills with the ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.
- Building trusted relationships and influencing stakeholders across a complex matrixed organization.
- Sound judgment and comfort bringing structure to ambiguity.
Nice To Haves
- Experience in Employer Brand, Corporate Communications, Marketing, Employee Engagement, Community Engagement, Experiential Marketing, Event or Program Management, Public Affairs, Higher Education, Non-profit Leadership, Arts & Culture, Sports & Entertainment or another related field.
Responsibilities
- Guide CTC's employer brand strategy, aligning initiatives with our People Promise, High Performance Culture and enterprise priorities.
- Translate employee listening insights, engagement data and workforce trends into employer brand strategies, campaigns and experiences.
- Monitor and report on the impact of employer brand initiatives using employee, campaign and reputation insights to continuously improve our approach.
- Explore emerging trends and identify opportunities to strengthen employee trust, pride and advocacy while enhancing CTC's reputation as an employer of choice.
- Produce executive-ready presentations, communications and strategic materials with minimal direction.
- Develop integrated editorial plans that bring our culture, people and purpose to life through authentic storytelling.
- Partner with employees, leaders, and employee-led champions networks to uncover and amplify authentic stories that celebrate belonging, innovation, career growth and community impact.
- Produce flagship storytelling initiatives, including the annual DIB Year in Review, monthly employee newsletter, internal social content and enterprise employer brand campaigns.
- Develop playbooks, toolkits and resources that enable leaders and employees to bring CTC's employer brand to life.
- Partner with Internal and External Communications to amplify stories through the most effective channels while maintaining a consistent employer brand narrative (e.g. Viva Engage, intranet, internal newsletters, LinkedIn, etc.).
- Design and manage industry recognition strategy, and submit annual awards applications.
- Own a portfolio of employer brand experiences, including employee events, executive engagements, conferences, talent attraction initiatives and community partnerships.
- Build relationships across the organization to amplify enterprise initiatives while creating opportunities for employees to connect, learn, celebrate and grow.
- Partner with Corporate Events, agencies and external partners to deliver exceptional experiences that reflect CTC's culture and values.
- Champion inclusion, accessibility and belonging as design principles across every experience, communication and campaign.
Benefits
- Comprehensive benefits and retirement programs
- Performance incentives
- Continuing Education Programs
- Other perks to support your well-being
- Career growth opportunities
- Product discounts
- Store discounts
- Supported learning through our Triangle Learning Academy
- Canadian Tire Profit Sharing
- Retirement and savings programs for eligible employees
- Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
- Total well-being
- Mental health tools and resources for all employees
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
