Brand Activation Manager

Roku•New York, NY

23h•$115,000 - $120,000•Hybrid

About The Position

Roku is actively seeking an experienced contributor for the role of Brand Activation Manager with a passion for project management and partnership with sales to join our dynamic and growing Ad Sales Client Services team. You will leverage a deep understanding of the Ad Sales/Account Management role to drive process, support sales teams and improve outputs to clients on our Sponsorship offerings. You will be responsible for team-wide initiatives, standard operating procedures and ensuring the team is properly supporting business development to meet revenue goals. The role includes taking a leadership role to coordinate efforts between other cross-functional teams as necessary and frequently interfaces with Sales, AdOps, Product, Client Services, and Roku Brand Studio. The Brand Activation Manager will also manage campaign escalations and ensure appropriate resolution, especially on priority Accounts. A balance of strong project management experience, a client-first approach, and the ability to build strong relationships with partners in the Roku organization will be key to success. This position is a hybrid role, Monday – Thursday in the New York office with the option to work from home on Friday.

Requirements

5+ years' experience in account management/client services at an ad tech company or media planning at an agency
Excellent time-management skills and the ability to work independently while using departmental resources, policies and procedures
Excellent organizational, interpersonal, and influential written and verbal communication skills; ability to quickly form relationships usually by telephone or email
Self-starter with interest to work independently while using departmental resources, policies and procedures
Ability to collaborate cross-functionally; ability to exercise judgment and flexibility in balancing priorities
Positive and confident disposition when responding to frequent deadlines for multiple customers (internal and external)
Experience in display and video advertising with a premium publisher or agency
Analytical, project management, deadline-driven, and process-oriented personality
Collaborator mentality; willing to proactively work with coastal markets to gain insights and grow marketplace
Resourceful and solutions oriented
Experience with Salesforce, Excel, and PowerPoint
Familiar with commercial digital ad serving tools for video and display

Responsibilities

Project manage top initiatives with client teams for sponsorships across Sales, Client Services, Marketing (Sales Dev), Design, UX, Ad Ops & Content Teams to drive product improvement, standardization and launch automation
Lead kick-off calls for campaign execution across client and internal teams
Implement and execute first-to-market executions throughout the sales cycle with a flexible and agile approach to problem solving
Put together vertical sponsorship best practices to support sales/CS in client requirements
Contribute to improving quality design of tools, standard operating procedures and processes for clients and products
Develop a keen understanding of how the Roku platform and unique ad products will deliver brand value in support of the clients' advertising goals
Collaborate with ad sales AEs on new business sales presentations and QBRs, thoughtful creative future recommendations, and custom ideation, including leading the charge on upsells
Partner with Product Marketing on GTM and new product rollouts for client teams
Own end-to-end operations sponsorship process for ad sales business
Be key POC for all Client Support groups, specifically Ad Operations, to drive efficiencies on internal processes from pitch to launch
Responsible for feedback loops from clients, sales, and client services to product and product marketing groups