Email & Lifecycle Specialist

Staples Canada•Richmond Hill, ON

1d•Hybrid

About The Position

In this role, you will manage both scheduled, campaign-based email sends and automated, lifecycle-driven email programs. You’ll ensure always-on communications and promotional sends work together to drive awareness, service adoption, repeat usage, and long-term loyalty. You’ll work end-to-end across planning, briefing, creative review, deployment, and performance analysis, ensuring communications are relevant, timely, and aligned to program objectives. You’ll collaborate closely with Marketing, Analytics and Agency partners to deliver email programs that drive business customer engagement, revenue, and long term loyalty.

Requirements

2-5 years of experience in email marketing, lifecycle marketing, CRM, or marketing automation
Hands-on experience managing scheduled email campaigns and/or automated customer journeys
Strong analytical skills with the ability to interpret performance data and translate insights into action
Experience working with email service providers or marketing automation platforms (e.g., Klaviyo or similar)
Proficient in email-safe HTML/CSS, working knowledge of JavaScript, strong fluency in JSON and data structures, and experience adapting API responses for personalization.
Excellent attention to detail and ability to manage multiple initiatives simultaneously
Strong collaboration and communication skills
Postsecondary education in Marketing, Business, or a related discipline

Responsibilities

Own and execute the mass email calendar for WIT, Teacher, and Services programs, including planning, scheduling, and deployment of promotional and informational emails
Partner with stakeholders to align messaging to key moments, campaigns, and priorities across Print Services, Teacher Membership, and WIT Services
Support briefing, creative review, QA, and deployment for all scheduled email sends
Execute and optimize automated and lifecycle email flows across multiple stages of the customer journey, including onboarding, service education, repeat usage, retention, and re-engagement
Manage always-on programs that complement mass campaigns and reinforce key messages
Analyze performance metrics across both mass campaigns and lifecycle flows to identify insights and optimization opportunities
Lead testing initiatives (subject lines, creative, messaging, cadence, segmentation) to improve engagement and performance
Monitor key email KPIs and make data-driven recommendations
Collaborate cross-functionally with Marketing, Analytics, Technology, and Agency partners
Ensure all communications align with email best practices
Stay current on email marketing, lifecycle marketing, and automation trends