Email Specialist

ServiceTitanToronto, ON

About The Position

Join ServiceTitan’s Demand Generation team as an Email Marketing Specialist, where you will participate in the development and execution of email marketing campaigns or promotions targeted at existing or potential consumers. ServiceTitan is building the first end-to-end solution to transform the trades, a trillion-dollar global industry that’s been underserved by technology for far too long. Recognized by Forbes as one of the top cloud companies, they use deep industry knowledge and technical expertise to develop solutions that empower everyday entrepreneurs to grow and scale their businesses. The company is committed to inclusion and diversity, encouraging people from underrepresented groups to apply, and is an equal opportunity employer. They use technology, including automated and AI-assisted tools, to support certain aspects of their recruitment process, but AI tools are not used to make hiring decisions.

Requirements

  • 2+ years proven experience as a marketing specialist or similar role
  • Experience with using AI software tools is a must. Gemini, ChatGPT, and Claude
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including Google Workspace and email marketing software (Marketo, Hubspot)
  • Well-organized and detail oriented
  • Exceptional communication, presentation and writing skills

Responsibilities

  • Manage, design, and execute marketing automation campaigns required for emails; including development, setup, targeting, proofing, testing to audiences, and creative (as needed).
  • Own segment specific email marketing strategies, feedback, and optimization opportunities.
  • Personalization, using AI software tools, will be a critical area of focus and opportunity.
  • Create and manage successful campaigns to various segment lists for both mobile and web.
  • Utilize organizational skills that include the ability to set priorities and handle multiple projects efficiently; follow marketing schedules and meet deadlines; and work effectively in a fast-paced, creative environment.
  • Analyze performance metrics, providing recommendations to improve effectiveness of campaigns, drive engagement, generate leads, grow revenue, and educate customers.
  • Follow email marketing calendar to ensure that requests and deadlines are met.
  • Research and stay up to date on the latest email trends, competitor campaigns, and email best practice and ensure emails follow industry policies and best practices.

Benefits

  • Flexible time off with ample learning and development opportunities to continue growing your career.
  • Comprehensive onboarding program.
  • Leadership training for Titans at all levels.
  • Great work is rewarded through Bonusly, peer-nominated awards, and more.
  • Company-paid medical, dental, and vision for you and your dependents.
  • RSP match.
  • Employee assistance program.
  • Parental leave and support.
  • Up to $20k in adoption reimbursement.
  • On demand maternity support through Maven Maternity.
  • Free breast milk shipping through Maven Milk.
  • Financial planning tools.
  • Equity.
  • Bonus.
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