Email & Lifecycle Marketing Manager

BILL•San Jose, UT

15h•Hybrid

About The Position

At BILL, we empower businesses by replacing outdated financial processes with innovative tools, helping them make smarter decisions and gain control of operations. We are building the future of financial automation so businesses can focus on what matters. Working at BILL means joining a vision-driven team that tackles challenges and builds cutting-edge solutions in a fast-paced, ever-changing environment. We value purpose, drive, and curiosity. This role can be based in our San Jose, CA, Draper, UT offices, or be remote-eligible. We are committed to building an inclusive workplace that values diverse perspectives. We are looking for an experienced Email Marketing Manager to build successful email marketing programs through nurturing and campaigns. The ideal candidate will collaborate with other teams to develop effective strategies and execute campaigns flawlessly. Responsibilities include creating visually appealing and engaging emails tailored to the target audience, working with AI tools and the creative team on compelling emails and templates, and partnering with the analytics team to measure campaign effectiveness. This role is for a data-driven individual passionate about delivering impactful email campaigns.

Requirements

4+ years of email or lifecycle marketing experience in B2B SaaS or similar environment.
Deep expertise with marketing automation platforms (Inflection.io, Marketo, HubSpot, Braze, Customer.io or comparable tools).
Proven track record of building and scaling automated, personalized lifecycle programs that drive measurable outcomes.
Strong segmentation, testing, and analytics skills with ability to translate insights into action.
Familiarity with CRM systems (Salesforce or similar) and integrating email with customer data platforms.
Excellent project management and cross-functional collaboration skills.
Solid understanding of email compliance (CAN-SPAM, GDPR, etc.).

Nice To Haves

Working knowledge of HTML/CSS for email template editing is a plus.

Responsibilities

Co-develop email/lifecycle marketing strategy with cross-functional marketing teams to ensure messaging, tone, and timing are aligned across all channels.
Develop automated, trigger-based journeys to prospect throughout early top and middle funnel lifecycle stages.
Own key lifecycle growth targets and be directly accountable for delivering measurable impact on these metrics.
Build and deploy campaigns using Inflection.io (experience with Marketo, HubSpot, Braze, Customer.io or similar tools welcome).
Coordinate segmentation, dynamic content, and personalization for maximum relevance.
Design, test, and optimize A/B and multivariate experiments to improve open, click, and conversion rates.
Demonstrated advanced proficiency in leveraging AI tools and automation to design, execute, and optimize marketing campaigns.
Ensure compliance with email best practices and regulations (CAN-SPAM, GDPR, etc.).
Track and report KPIs across lifecycle programs.
Partner with analytics, GTM Ops, Analytics and marketing managers to develop dashboards and actionable insights.
Use data to iterate and scale high-performing programs.
Work in lockstep with GTM/Growth Marketing teams to plan and execute messaging strategies.
Partner with GTM Ops to integrate data flows, improve targeting, and measure impact.
Maintain an organized inventory of email assets, templates, and automation flows.
Document and standardize processes for consistent execution.