Email & Lifecycle Marketing Manager

BILL•San Jose, CA

8h•Hybrid

About The Position

At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses—from startups to established brands—make smarter decisions and gain control of their operations. We’re creating the future of financial automation so businesses can spend more time on what matters. Working here means you become part of a vision-driven team that’s ready to tackle challenges and build cutting-edge solutions. We value purpose, drive, and curiosity—and we thrive in a fast-paced, ever-changing environment. Whether in one of our offices in San Jose, CA, Draper, UT, or in a remote-eligible role, BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks. BILL builds high performing teams and we seek to hire the best talent for every role. We're committed to building a workplace that fosters inclusion and diverse perspectives, valuing each person’s unique skills and experiences. We are looking for an experienced Email Marketing Manager to join our team. The ideal candidate will have a proven track record of building successful email marketing programs (via email nurturing and email campaigns), working collaboratively with other teams to develop effective strategies, and executing campaigns flawlessly. As an Email Marketing Manager, you will be responsible for creating visually appealing emails that are engaging and tailored to our target audience. You will play a role in working with our AI tools and our creative team to develop compelling emails and email templates. You will also work closely with the analytics team to help measure the effectiveness of our campaigns. If you are a data-driven individual who is passionate about delivering impactful email campaigns, we would love to hear from you.

Requirements

4+ years of email or lifecycle marketing experience in B2B SaaS or similar environment.
Deep expertise with marketing automation platforms (Inflection.io, Marketo, HubSpot, Braze, Customer.io or comparable tools).
Proven track record of building and scaling automated, personalized lifecycle programs that drive measurable outcomes.
Strong segmentation, testing, and analytics skills with ability to translate insights into action.
Familiarity with CRM systems (Salesforce or similar) and integrating email with customer data platforms.
Excellent project management and cross-functional collaboration skills.
Solid understanding of email compliance (CAN-SPAM, GDPR, etc.).

Nice To Haves

Working knowledge of HTML/CSS for email template editing is a plus.

Responsibilities

Co-develop email/lifecycle marketing strategy with cross-functional marketing teams to ensure messaging, tone, and timing are aligned across all channels.
Develop automated, trigger-based journeys to prospect throughout early top and middle funnel lifecycle stages.
Own key lifecycle growth targets and be directly accountable for delivering measurable impact on these metrics.
Build and deploy campaigns using Inflection.io (experience with Marketo, HubSpot, Braze, Customer.io or similar tools welcome).
Coordinate segmentation, dynamic content, and personalization for maximum relevance.
Design, test, and optimize A/B and multivariate experiments to improve open, click, and conversion rates.
Demonstrated advanced proficiency in leveraging AI tools and automation to design, execute, and optimize marketing campaigns.
Ensure compliance with email best practices and regulations (CAN-SPAM, GDPR, etc.).
Track and report KPIs across lifecycle programs
Partner with analytics, GTM Ops, Analytics and marketing managers to develop dashboards and actionable insights.
Use data to iterate and scale high-performing programs.
Work in lockstep with GTM/Growth Marketing teams to plan and execute messaging strategies
Partner with GTM Ops to integrate data flows, improve targeting, and measure impact.
Maintain an organized inventory of email assets, templates, and automation flows.
Document and standardize processes for consistent execution.