Email Lifecycle Manager

airSlate

1d • Hybrid

About The Position

airSlate is a global SaaS technology company specializing in no-code workflow automation, electronic signature, and document management solutions, serving hundreds of millions of users and over one million customers worldwide with products like SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms. The company is in a phase of significant growth and transformation, with teams across more than 20 countries. airSlate is seeking a strategic Email Lifecycle Manager to take ownership of email-driven attributed revenue across its four products. This new role is designed to expand the email function beyond basic win-back campaigns to a comprehensive lifecycle layer, focusing on driving retention, adoption, and customer lifetime value (LTV) growth through close collaboration with product teams. The successful candidate will lead a team of three email marketing specialists, define the strategic lifecycle roadmap, and possess the authority to rebuild existing programs when data-driven insights justify such changes.

Requirements

• 5+ years in lifecycle, retention, or email marketing as a senior contributor or leader — B2C or B2B SaaS / subscription products at scale strongly preferred.
• End-to-end ownership of a lifecycle or retention program (strategy, journey design, segmentation, KPI ownership — not execution alone).
• Familiarity with attribution models and how attribution windows affect reported email performance.
• Experience with behavioral data and predictive models for segmentation (churn scoring, lifecycle stage classification, or similar).
• Hands-on experience with a major marketing automation platform (Braze, Klaviyo, Iterable, Marketo, HubSpot, or internal equivalent).
• Strong analytical skills — comfortable with dashboards and DWH-sourced data.
• Solid understanding of email deliverability and list health at scale (100K+ subscribers).

Nice To Haves

• Experience in a multi-product or multi-brand environment is a strong plus.

Responsibilities

• Own email-channel-driven attributed revenue as a business outcome — set the strategic direction for how email contributes to LTV, retention, and expansion across airSlate products.
• Define the email lifecycle communication strategy in partnership with product teams: what to communicate, when, and to whom across activation, retention, expansion, and win-back stages.
• Lead churn-prevention and win-back strategy across email and push notifications as coordinated, signal-driven programs — not one-off campaigns.
• Set the email lifecycle roadmap for 2026 and beyond: audit existing programs, identify gaps and quick wins, prioritize across four products, and align execution against attributed revenue targets.
• Define how email fits within multi-channel orchestration — establishing clear boundaries and handoffs between email, in-product messaging, and other channels.
• Translate behavioral signals, predictive churn scores, and lifecycle stage classifications into actionable segmentation logic and program triggers.
• Define data requirements for lifecycle programs — specifying user signals, cohort definitions, and event triggers needed from the data engineering team, and owning those requests.
• Contribute to the revenue attribution model: partner with data teams to define lifecycle-stage-level KPIs, validate that email is correctly credited, and ensure programs demonstrate measurable incremental lift.
• Own lifecycle dashboards together with the data team to ensure attribution reporting accurately reflects email's contribution at each funnel stage.
• Leverage AI tooling (generative and agentic) to drive personalization and automation at scale across a large, multi-product subscriber base.
• Manage and develop three email marketing specialists — set priorities, coach on execution quality, and connect daily work to strategic lifecycle goals.
• Coordinate across email development, data, demand gen, and product stakeholders to deliver lifecycle programs end-to-end within airEML.
• Maintain and evolve automated email journeys across all four products, with authority to rebuild or retire programs when justified by data.
• Ensure email deliverability health and list quality at scale across a large, multi-product subscriber base.

Benefits

• Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.
• Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.
• Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.
• Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.
• Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.
• Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.
• Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 251-500 employees