Email Lifecycle and Retention Specialist

Balanced Body Inc•Sacramento, CA

3d•Hybrid

About The Position

At Balanced Body, we believe movement changes lives. For 50 years, we’ve been the world leader in Pilates equipment and education. But a great customer journey is a lot like a perfect Pilates session: it requires precision, flow, and a deep connection to the individual. We are looking for a Klaviyo & Retention Powerhouse who can blend data-driven segmentation with human storytelling. We don’t just want someone to "send emails"—we want an architect who can build the digital ‘flow’ that keeps our global community inspired, engaged, and moving. The Mission As our Email Lifecycle & Retention Manager, you own the conversation. You will be the mastermind behind our Klaviyo and Shopify ecosystem, turning cold data into warm, human-centric nurture sequences. You’ll bridge the gap between "World-Class Direct Response Copy" and "High-Level Technical Automation" to drive revenue and deepen customer loyalty. What You’ll Own (The Flow) Architect the Journey: Map and build automated lifecycle flows that feel like a personal 1-on-1 conversation—from the first "Welcome" to the 50th "Win-back." Write the Narrative: Draft compelling, high-converting direct response copy. You understand that a plain-text email with a "world-class hook" often beats a flashy HTML design every time. Master the Segments: Use Shopify data to slice and dice our audience, ensuring the right message hits the right inbox at exactly the right moment. Own the SMS Strategy: Treat SMS as a VIP channel—using it for time-sensitive, high-impact alerts while maintaining strict compliance and "Quiet Hours." Test & Optimize: Run relentless A/B tests. You don’t just "guess" what works; you audit the data, diagnose the friction points (like a 2% abandoned cart rate), and fix them. Collaborate: Partner with our Core Blog team and Product designers to ensure our digital presence is as seamless as our equipment.

Requirements

5–8+ Years of Experience: You’ve spent at least half a decade in the weeds of Email, Lifecycle, or CRM marketing.
Klaviyo Expert Status: On a scale of 1–10, you’re an 8+. You know your way around Liquid Logic, predictive analytics, and complex branching.
Direct Response Chops: You know how to open a "knowledge gap" in a subject line to drive clicks without relying on "Sale!" or clickbait.
The "Gemba" Mindset: You enjoy being close to the action. You’re excited to be in our Sacramento office once a week to collaborate with the team.
Technical Literacy: You’re comfortable with Shopify, GA4, and the technical syncs that keep a global ecommerce engine running.
Business-Owner Mindset: You care about revenue attribution and LTV, not just open rates.

Responsibilities

Architect the Journey: Map and build automated lifecycle flows that feel like a personal 1-on-1 conversation—from the first "Welcome" to the 50th "Win-back."
Write the Narrative: Draft compelling, high-converting direct response copy. You understand that a plain-text email with a "world-class hook" often beats a flashy HTML design every time.
Master the Segments: Use Shopify data to slice and dice our audience, ensuring the right message hits the right inbox at exactly the right moment.
Own the SMS Strategy: Treat SMS as a VIP channel—using it for time-sensitive, high-impact alerts while maintaining strict compliance and "Quiet Hours."
Test & Optimize: Run relentless A/B tests. You don’t just "guess" what works; you audit the data, diagnose the friction points (like a 2% abandoned cart rate), and fix them.
Collaborate: Partner with our Core Blog team and Product designers to ensure our digital presence is as seamless as our equipment.