Retention Marketing Associate (Email & SMS)

Bombas • New York, NY

9h • $85,000 - $100,000 • Onsite

About The Position

We’re looking for a detail-oriented, execution-focused team player to join our Growth Marketing team as a Retention Marketing Associate, reporting to the Retention Marketing Manager.

This role is responsible for the day-to-day execution of our Email and SMS programs, ensuring campaigns run accurately and on time. You’ll work in a fast-paced environment with frequent changes, partnering closely with Merchandising and Planning to adapt campaigns in real time. You’ll help scale our CRM program by improving workflows, supporting lifecycle optimizations, and contributing to testing and performance insights. This is a great opportunity to build a strong operational foundation while developing the skills to grow into a more strategic CRM role over time.

Requirements

• 1–2+ years of experience in CRM, lifecycle, or retention marketing
• Hands-on experience executing email campaigns within an ESP (Braze preferred)
• Familiarity with SMS platforms (Attentive is a plus)
• Experience working with campaign performance data and reporting tools
• Ability to adapt quickly in a fast-paced environment and manage shifting priorities

Responsibilities

• Execute and coordinate Email and SMS campaigns end-to-end, ensuring accuracy, timeliness, and alignment across teams
• Partner with Merchandising, Planning, Creative, and external vendors to build, adapt, and launch campaigns
• Own QA and validation across campaigns, including product availability, links, and campaign details
• Monitor performance and maintain reporting dashboards, surfacing insights and supporting testing initiatives
• Manage landing page coordination with Site Merchandising to ensure a seamless customer experience
• Support lifecycle automation audits, A/B testing, and ongoing optimization efforts
• Identify opportunities to streamline processes and improve execution, including leveraging new tools and AI where relevant
• Handle ad hoc CRM projects such as surveys, customer communications, and retail emails

Benefits

• We are a team of smart, interesting, diverse, funny, and loving people.
• We offer competitive compensation, employer paid health, medical and dental benefits, 401k with match, paid parental leave, snacks, socks and a fun, relaxed office environment.
• We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously.
• We value fun. This is why we host office lunches, offsite team outings and company retreats.
• We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly.
• We believe success comes from the collective effort of all, which is why all full-time employees receive equity in the business.
• We understand the value of health, relaxation, spending time with friends and family, and traveling the world and offer flexible paid time off for all full-time employees. This includes over 20 paid company holidays, year-round "Flexible Fridays" and unlimited vacation, sick, and wellness days.
• We understand the importance of communication and offer a monthly phone stipend for all full-time employees.
• We believe a healthy body equals a healthy mind, so we offer a $100 monthly wellbeing reimbursement to all full-time employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed