Sr. Manager, Email & SMS Marketing

Tory Burch • New York, NY

1d

About The Position

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community. You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today! Life @ToryBurch is Special Because: When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits. Our culture is welcoming and inclusive -- everyone is empowered to make a difference. We have the best team in the world and believe in paying competitively and rewarding for high performance. Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life. We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales. We are invested in your professional growth – you’ll have access to free executive coaching on-demand. We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days. This Role is Tailor-Made for You Because: You are highly organized, with experience managing ecommerce email programs and you have a deep understanding of email and SMS best practices. You’re an analytical thinker and you always back your decisions in data. You are a self-starter, proactive, and resourceful and collaborative across different teams, with the ability to closely manage timelines on concurrent campaigns and across calendars. You’re a natural leader and foster a supportive team environment for your direct reports. You thrive in a fast-paced environment and adapt well to change. A sense of humor is a plus! We are an American luxury brand known for beautiful, timeless pieces and rich storytelling that evokes optimism and joy. Tory is a fashion designer who draws inspiration from her parents’ effortless style, the worlds of travel, art and interiors, and women globally. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company’s guiding principle, underpinning the design philosophy and company culture, and driving the work of the Tory Burch Foundation. You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today! Life @Tory Burch is Special Because: When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits. • Our culture is welcoming and inclusive -- everyone is empowered to make a difference. • We have the best team in the world and believe in paying competitively and rewarding for high performance. • Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life. • We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales. • We are invested in your professional growth – you’ll have access to free executive coaching on-demand. • We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.

Requirements

• Bachelor's degree
• a minimum of 10 years of experience in email marketing and CRM
• Understanding and interest for the fashion/luxury industry (key players, trends) – experience working for fashion company/clients is a plus
• Proven analytical skills and data-first mindset with experience analyzing KPIs and test results to determine learnings and recommended strategies
• Excellent project management and organizational skills, and proficiency in juggle multiple projects at a given time
• Strong communication skills and team player with the ability to build relationships and influence internal cross-functional stakeholders and external partners to achieve team goals
• Strategic self-starter who can both frame email strategy and actively engage in hands-on execution
• Experience utilizing reporting platforms like Google Analytics and Tableau for data analysis
• High degree of proficiency with ESPs

Responsibilities

• Creating our broadcast email and SMS roadmap based on performance trends, learnings, key business launches, and our planned revenue forecast
• Building and executing test plans
• Coordinating with cross-functional teams to ensure email and SMS strategy aligns with overall business objectives and timelines
• Synthesizing and distributing key learnings and present regularly to a wide range of stakeholders (incl. senior leadership) to help shape our strategy and foster a customer-centric mindset across the organization
• Stay abreast of industry trends and learnings to shape potential marketing opportunities

Benefits

• When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.
• Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
• We have the best team in the world and believe in paying competitively and rewarding for high performance.
• Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• You’ll receive a generous employee discount and access to exclusive sample sales.
• We are invested in your professional growth – you’ll have access to free executive coaching on-demand.
• We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager