Manager, Email & SMS

Jostens • Minneapolis, MN

3d • Hybrid

About The Position

You are a data-driven digital marketer who thrives on building high-performing customer communication programs. As Manager, Email & SMS, you will lead enterprise-wide email and text marketing strategy and execution—driving subscriber growth, improving automation, and optimizing campaign performance across channels.
You bring strong expertise in marketing automation, personalization, segmentation, and digital operations, along with the ability to partner cross-functionally across Marketing, IT, Data Engineering, and external providers. This role is ideal for someone who enjoys balancing strategy with hands-on execution while influencing the future of customer engagement at scale.

Requirements

• Bachelor’s degree in Marketing, Business, Technology, Computer Science, Business Information Systems, or a related field.
• 6+ years of experience in email, SMS, and/or direct marketing.
• Strong experience with Salesforce Marketing Cloud (ExactTarget) or similar customer communication platforms.
• Deep understanding of email marketing, SMS marketing, segmentation, analytics, and database integrations.
• Familiarity with ecommerce platforms, IT systems, marketing service providers, and related digital channels.
• Experience partnering with both technical and business teams to coordinate strategy and execution.
• Ability to manage and integrate complex customer data sources into marketing platforms.
• Familiarity with pixels, web analytics, and data-layer management practices.
• Strong ability to interpret campaign performance data and deliver actionable insights quickly.
• Proven success managing multiple competing priorities in fast-paced environments.
• Comfortable navigating changing priorities, evolving business needs, and rapid execution timelines.
• Energetic self-starter with strong communication skills across technical and non-technical audiences.

Responsibilities

• Lead enterprise email and SMS execution. Manage planning, production, deployment, and resourcing for marketing campaigns across both channels.
• Optimize marketing automation capabilities. Drive improvements through enhanced segmentation, personalization, automation, A/B testing, and platform feature adoption.
• Advance SMS growth strategy. Develop initiatives to grow subscribers, increase engagement, and improve channel performance.
• Partner cross-functionally on digital enablement. Collaborate with Marketing, IT, and Data Engineering teams to enhance marketing automation capabilities and campaign effectiveness.
• Provide strategic channel expertise. Serve as a consultant to internal stakeholders on best practices, technical capabilities, and digital marketing trends.
• Analyze and report campaign performance. Deliver weekly and monthly insights across email and SMS programs to business unit leaders and senior stakeholders.
• Support landing page and campaign optimization. Advise on development needs, compliance requirements, and customer experience improvements across campaigns.
• Maintain awareness of digital trends and tools. Develop a strong understanding of the competitive landscape, user experience expectations, and enterprise marketing technologies.
• Develop. Manage and lead team of Email Developers and SMS Specialist.

Benefits

• Competitive healthcare (health, dental, vision, coverage)
• Voluntary benefits including home and car insurance, pet insurance, flexible spending account
• 401K plan with immediate vesting
• Hybrid schedule with on-site work 3 days a week
• Accrued paid time off
• Company paid holidays
• Family paid leave
• Tuition reimbursement after 6 months of service
• Salary range is $ to $XX with annual bonus eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Manager