Manager, Email & SMS

Tanger Inc.

1d•Hybrid

About The Position

In our continued mission to create shopping destinations that entertain, inspire, and bring communities together, Tanger is seeking a Manager, Email & SMS. This role offers the opportunity to work both independently and collaboratively, supported by a flexible, Teams-driven workplace designed to empower connection, innovation, and impact across geographies.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
3-5 years of related experience in email and/or SMS marketing, lifecycle marketing, or digital channel management
Hands‑on experience with enterprise‑level ESPs and SMS platforms (e.g., Campaigner, Salesforce, Braze, Iterable, Klaviyo, Cordial, Vibes, etc.)
Demonstrated experience with segmentation, automations, testing, and performance optimization
Strong ownership mindset with the ability to operate independently
Deep knowledge of email and SMS best practices, lifecycle marketing, and compliance requirements
Excellent analytical, problem‑solving, and decision‑making skills
Proven ability to balance strategic thinking with hands‑on execution
Exceptional attention to detail and quality standards
Strong written and verbal communication skills
Ability to manage multiple workstreams in a fast‑paced environment
Adhere to Tanger’s Values: Integrity, Innovation, and Inclusion

Nice To Haves

Experience in retail, consumer, loyalty, or multi‑location businesses
Experience supporting ESP migrations or major platform enhancements
Working knowledge of HTML for email marketing

Responsibilities

Own the programming and configuration of email campaigns and automations within the Email Service Provider (ESP) and SMS platform, including: Triggered and event‑based programs, Multi‑step customer journeys and workflows, Behavioral, transactional, and lifecycle automations.
Build and maintain dynamic email content using: HTML and ESP‑native templating tools, Conditional logic based on customer attributes, behaviors, and preferences, Personalization tokens, dynamic content blocks, and modular templates.
Develop and manage audience segmentation logic, including: Behavioral, transactional, and engagement‑based segments, Suppression logic and frequency controls, Testing segments to validate accuracy prior to deployment.
Partner with Marketing, Loyalty, and Technology teams to: Translate business and customer requirements into executable email logic, Implement data integrations, field mappings, and data hygiene best practices, Troubleshoot data, rendering, or automation issues impacting campaigns.
Own automation QA and monitoring, ensuring: Journeys fire correctly based on triggers and conditions, Content, links, and personalization render accurately, Ongoing validation of long‑running programs.
Document email programs, templates, and logic to support: Program scalability, Knowledge transfer and operational continuity, Faster onboarding of future team members or vendors.
Own the email and SMS channels, including execution, lifecycle development, testing, and optimization.
Develop and maintain email and SMS lifecycles (onboarding, engagement, retention, and reactivation) aligned to customer segments and business priorities.
Define and manage send cadence, messaging frameworks, and channel best practices.
Provide strategic recommendations based on performance trends, testing results, and customer behavior analysis.
Serve as the primary owner of Email Service Provider (ESP) and SMS platform operations, including configuration, troubleshooting, and vendor coordination.
Manage email and SMS deliverability, sender reputation, opt‑in/opt‑out flows, short codes, and domain configurations.
Ensure all programs comply with relevant regulations (CAN‑SPAM, TCPA, GDPR/CCPA, consent management standards).
Lead operational planning for ESP enhancements, migrations, or new feature adoption as required.
Establish and execute testing methodologies (A/B, multivariate, incrementality) to improve performance.
Analyze campaign and lifecycle results across key metrics (engagement, conversion, revenue lift).
Produce weekly, monthly, and quarterly performance reporting with clear insights and recommendations.
Partner with analytics and data teams to improve measurement, attribution, and actionable reporting.
Act as the voice of the Email and SMS channels in campaign planning, initiative reviews, and cross‑departmental discussions.
Partner closely with Marketing, Loyalty, Media, Technology, Legal, and Customer Care teams.
Maintain project plans, timelines, and dependencies using approved project management tools.
Create and maintain program documentation and playbooks to support scalability and continuity.