Specialist, Email & SMS Marketing

SVP Worldwide•Nashville, TN

2d•Hybrid

About The Position

SVP Worldwide is looking for an Email & SMS Marketing Specialist to join our dynamic E-Commerce team. This role will focus on creating, executing, and optimizing email and SMS marketing campaigns to drive customer engagement, increase conversions, sessions, and support business growth. The ideal candidate will be creative, data-driven, and experienced in email and SMS marketing across multiple brands in a global corporate environment.

Requirements

Bachelor’s degree required (Business, Marketing, or Journalism concentration) from accredited college or university 
2+ years of email marketing experience, ideally within a global corporate setting, with a proven track record of managing multiple brands and adapting to different brand voices.
Proficient in Microsoft Office Suite (Word, PowerPoint, Excel), SharePoint, and email marketing tools (experience with Klaviyo required and Canva preferred). 
The Employer retains the right to change or assign other duties to this position.

Responsibilities

Build emails and SMS messages from templates, write copy, coordinate assets, perform QA, and schedule deliveries.
Ensure mobile-friendly email and SMS templates, leveraging graphics, personalization, and advanced features to enhance the user experience.
Use customer data, including web behavior, to personalize content and drive relevant messaging.
Develop targeted segments for both email and SMS campaigns to maximize engagement and revenue performance in alignment with KPI goals.
Ensure compliance with industry best practices and email/SMS marketing regulations.
Regularly research and implement best practices and innovative email and SMS marketing tactics, focusing on customer acquisition, nurturing, and retention.
Conduct A/B tests, track results, and recommend optimizations to improve campaign performance.
Manage email and SMS frequency to minimize unsubscribes while balancing promotional, triggered, educational and transactional communications.
Manage and execute the email and SMS marketing calendar, ensuring alignment with overall e-commerce sales strategies.
Regularly collaborate with the sales team to develop and execute sales strategies, providing marketing updates and insights during weekly sales meetings.
Analyze trends, report on performance, and provide recommendations for future campaigns to drive sales and improve brand visibility.
Support strategic programs by executing manual and triggered campaigns for various customer lifecycle stages, including prospecting, win-back, post-purchase, loyalty, and transactional emails/SMS.
Provide regular campaign performance reports, including metrics such as sessions, click rates, conversions, revenue, and unsubscribes, and suggest improvements based on data insights.
Partner with external design agencies to ensure email and SMS creative are optimized for high-quality content.
Collaborate with internal teams to ensure creative content for both email and SMS aligns with brand standards and customer expectations.