Email Marketing Specialist

NAFSA: Association of International Educators•Washington, DC

3d•$65,000

About The Position

The Email Marketing Specialist is responsible for planning, executing, and optimizing NAFSA’s email marketing campaigns to support organizational, programmatic, and revenue goals. Reporting to the Senior Director of Marketing & Strategic Communications, this role manages email production from concept through deployment and analysis, ensuring campaigns are timely, targeted, on-brand, and data-informed. The Email Marketing Specialist collaborates closely with internal stakeholders, provides guidance on email best practices, and plays a key role in improving engagement, performance, and operational efficiency across NAFSA’s email communications.

Requirements

Bachelor’s degree or equivalent in communications, marketing, or related field; or equivalent combination of education and experience
Minimum two years of work experience in an office environment
Knowledge of marketing principles
Experience with Informz or other email marketing platforms
Experience with Canva or similar creative design platform
Proficiency with Microsoft Office suite products; ability to master various technology, web, and data management systems
Strong communication skills, both oral and written
Excellent organizational skills and attention to detail
Ability to work in a fast-paced team environment as well as independently with minimal direction
Demonstrated ability to appropriately prioritize, manage, and complete multiple projects and assignments while meeting competing deadlines
Ability to manipulate numbers in spreadsheets necessary for project and data analysis
Commitment and enthusiasm for NAFSA’s mission and international education

Nice To Haves

Previous experience with NAFSA, international education, or other association membership organizations
Previous exposure to email marketing campaign design
Experience working with designers and copywriters
Familiarity with extracting database information
Experience with iMIS highly desirable
Understanding of HTML/CSS and XML

Responsibilities

Manage the end-to-end production of email marketing campaigns, including scheduling, deployment, and quality assurance.
Coordinate campaign timelines and approvals with internal stakeholders in alignment with marketing plans and organizational priorities.
Produce emails using Informz or other email service platforms, ensuring accurate targeting, formatting, and delivery.
Ensure all email communications adhere to NAFSA brand, style, accessibility, and messaging standards.
Perform copyediting and light copywriting for select email communications using marketing and communications best practices.
Collaborate with designers or work independently to develop effective email layouts and supporting visual assets.
Provide recommendations for subject lines, preheader text, messaging hierarchy, and calls to action.
Partner with Publishing Services and other internal teams to ensure content clarity, consistency, and quality.
Build, manage, and maintain targeted email audiences in collaboration with the Technology team.
Conduct list research and acquisition as needed to support campaign goals.
Ensure data accuracy, appropriate segmentation, and compliance with email marketing standards and policies.
Monitor email performance metrics including engagement, deliverability, and conversions.
Prepare and distribute campaign performance reports aligned with campaign objectives.
Maintain historical performance data and identify trends to inform future strategy.
Implement testing and optimization strategies to continuously improve results.
Serve as a primary point of contact for email marketing vendors and partners as assigned.
Coordinate with internal production teams, external vendors, and contractors to ensure timely and cost-effective execution.
Provide guidance to staff partners on effective email marketing practices.
Advise internal colleagues on improvements to copy, layout, scheduling, and targeting.
Provide limited support for related multimedia or digital marketing initiatives as needed.
Perform other duties as assigned in support of NAFSA’s strategic objectives and organizational goals.
Support marketing needs for the annual conference and select events, including on-site assistance.