Email Marketing Specialist

Aviso Wealth • Toronto, ON

4h • CA$83,000 - CA$100,000 • Hybrid

About The Position

Aviso is seeking a talented Email Marketing Specialist to lead their email marketing strategies. This role involves end-to-end campaign management using Adobe Journey Optimizer (AJO), encompassing email, SMS, and web/mobile push notifications. The specialist will focus on lifecycle marketing, customer journeys, and delivering high-quality digital communications. Reporting to the Director, Marketing Technology, this individual will drive external email marketing tactics for the digital wealth business, utilizing Adobe Experience Platform and Adobe Journey Optimizer capabilities.

Requirements

• 2+ years in an email marketing role, including experience building & deploying email campaigns
• A minimum of 5 years working with Marketing teams to deliver digital campaigns
• Experience with Adobe Journey Optimizer (or similar journey orchestration platforms)
• Experience working with Adobe Experience Platform or customer data platforms (CDPs), including audience and profile concepts
• Experience performing quality assurance checks on both the build and deployment of email marketing campaigns with a keen attention to detail
• Team player with organization and people experience, including setting priorities and problem-solving, preferably in financial services
• University degree or college diploma. Experience in lieu of degree is acceptable
• Strong verbal and written communication skills
• Strong teamwork, communication and interpersonal skills
• Experience working with external media agencies
• Leadership and interpersonal skills at all organizational levels, strong communication and presentation skills
• The ability to clearly explain and demonstrate the value of marketing technologies
• Experience in simplifying technical complexities for a non-technical audience
• Demonstrated experience with managing large complex projects involving multiple stakeholders from beginning to end
• The ability to work under deadline pressure and ability to manage multi-faceted initiatives
• Ability to work in a fast paced and multi-disciplinary environment
• Team-oriented, collaborative and excellent interpersonal skills
• Strong analytical skills to measure success and inform future initiatives
• Ability to manage multiple projects effectively
• Proficiency with an Email Marketing platform is a must-have
• Experience with front-end coding languages such as HTML, CSS, JavaScript etc.
• Experience designing and executing cross channel journeys (email, SMS, push)
• Knowledge of email measurement and data management
• Experience implementing and/or managing email marketing platforms
• Understanding of CASL, PIPEDA and other regulatory requirements

Nice To Haves

• Experience with digital analytics and other digital marketing tools would be advantageous

Responsibilities

• Strategically contact consumers, reaching out to specific subsets based on targeted audience parameters.
• Identify email best practices and create email calendars based on effective campaign timing.
• Design contact methods that target appropriate consumers and develop/refine audience segments optimized for business and customer objectives.
• Build, configure, and deploy digital campaigns and journeys in Adobe Journey Optimizer, overseeing all aspects from design through technical setup.
• Ensure campaigns align with the company’s overall strategy, branding, and marketing/business objectives.
• Ensure campaigns are accessible and functional on both desktop and mobile devices.
• Own the day-to-day execution and maintenance of live journeys and campaigns in AJO.
• Manage email lists for campaigns and create an ongoing schedule of content.
• Identify and address technical issues in conjunction with the Email Marketing Service provider.
• Monitor email performance and make required adjustments to maximize performance.
• Analyze data after each email marketing campaign to identify opportunities for future improvement.
• Baseline campaign performance against other business units and industry norms.
• Optimize data management processes, including data ingestion into the ESP from core data systems.
• Determine the optimal manner of managing bespoke requests in conjunction with the advanced analytics team.
• Apply data and insights to continuously improve targeting, personalization, and journey effectiveness.

Benefits

• Competitive compensation package that rewards and recognizes individual contributions
• Excellent health, dental and insurance benefits to meet the diverse needs of our employees
• Generous vacation time
• Fitness benefit
• Parental leave top-up options
• Matching contributions to our retirement program
• Commitment to the continuous improvement of our staff through learning & development and an education assistance program
• Regular social events to foster teamwork

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree