Email and SMS Marketing Specialist

Messenger International • Franklin, TN

3d • $28 - $33 • Onsite

About The Position

Messenger International is a ministry with a divine calling to develop uncompromising followers of Christ who transform our world and therefore, this position will be filled by a candidate who 1) embodies the core beliefs of our organization with respect to God, The Bible, and God’s function in our everyday life and 2) champions our fundamental commitment as an organization to spread the gospel to the world. Purpose: Responsible for advancing Messenger International’s vision by executing and managing email and SMS marketing campaigns across multiple brands, ensuring timely delivery, strong engagement, and alignment with established marketing strategies and brand voice.

Requirements

• Bachelor’s degree in marketing, communications, or a related field, or equivalent professional experience
• 3+ years of hands-on email marketing experience managing multi-brand or multi-segment campaign programs
• Demonstrated professional experience with email marketing platforms (Klaviyo preferred; strong experience with Mailchimp, HubSpot, ActiveCampaign, or similar ESPs will be considered)
• Strong copywriting instincts with the ability to write compelling subject lines and body copy across multiple distinct brand voices
• Proven experience with A/B testing, audience segmentation, and email performance reporting
• Understanding of email deliverability mechanics including domain reputation, authentication protocols, and mailbox provider behavior
• Strong collaboration and communication skills when working with cross-functional teams including content writers, designers, platform engineers, and brand stakeholders
• Ability to manage multiple brand calendars and competing priorities while maintaining execution quality
• Attention to detail, documentation, and process discipline in audience-facing communications
• Ability to exercise independent professional judgment in prioritizing tasks, managing timelines, and adapting to shifting priorities in a fast-moving environment
• Has the ability to function independently
• Possess the ability to speak
• Has the physical ability to be able to lift up to 25 pounds (with or without assistance)
• Must be able to present evidence of identity and legal right to work in the United States

Nice To Haves

• Experience with SMS marketing platforms (Emotive or similar) preferred
• Familiarity with ecommerce email flows, Shopify integration, and donation or giving campaign structures preferred

Responsibilities

• Build, schedule, and deliver email and SMS campaigns across all active brands with consistent quality and voice alignment
• Smooth, proactive, and efficient cross-functional coordination with content writers, designers, platform engineers, and brand stakeholders
• Support and improve campaign performance, deliverability, and automation workflows through consistent execution, monitoring, hygiene, and reporting
• Coordinate and maintain the email marketing calendar in alignment with direction from the Director of Marketing and brand stakeholders
• Manage assigned brand lists, including timely communication and coordination with internal stakeholders
• Provide additional hands-on and responsive support for highly engaged brand owners
• Collaborate with content writers to develop and refine email and SMS copy that aligns with brand voice and messaging frameworks ensuring copy does not drift into generic or off-brand messaging
• Coordinate with designers to request and manage visual assets needed for campaigns and templates
• Work with the platform engineer to support audience segmentation, list management, and deliverability
• Build, schedule, and execute email campaigns within established strategy across multiple brand lists
• Identify opportunities to pair SMS messaging with email campaigns based on campaign priorities, expected impact, and ROI potential
• Manage the ongoing health and performance of all active email automations, including welcome sequences, nurture flows, re-engagement campaigns, and abandoned cart flows
• Conduct routine audits of automations to ensure accuracy, functionality, and current content
• Support ongoing list hygiene and ensure proper implementation of authentication protocols (SPF, DKIM, DMARC) in coordination with technical partners
• Monitor campaign execution and performance metrics including deliverability, engagement, and list health and flag issues as needed
• Execute A/B testing on subject lines and messaging and compile results for performance tracking
• Compile and distribute recurring performance reports, highlighting key metrics and observable trends
• Monitor campaigns for errors (e.g., broken links, formatting issues, scheduling errors) and resolve issues promptly
• Maintain documentation and processes related to email and SMS workflows to support consistency and scalability
• Other related work, as assigned

Benefits

• 401(k) with employer contribution
• Health, Dental, AD&D & Life insurance
• Paid time off and sick leave
• Parental leave benefits after 3-year tenure
• Messenger will pay for renewal of certifications and required continued education

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees