Director of Lifecycle Marketing (Email & SMS - Direct Response)
About The Position
We are a high-growth DTC CPG brand built on direct response marketing, subscription-driven revenue, and customer lifetime value expansion. Email and SMS are not support channels—they are core profit centers responsible for a significant portion of company revenue. We are seeking a Director of Lifecycle Marketing who operates at the intersection of technical execution, persuasive messaging, and data-driven optimization. This role owns Email and SMS as a primary revenue channel, with accountability for driving 30–40% of total company revenue through lifecycle marketing. You will lead strategy and execution across large-scale databases (2–3M+ subscribers and/or multiple lists), ensuring consistent campaign output, high-performing automated flows, and strong subscription monetization. You will be responsible for building a predictable, profit-generating lifecycle operating system—one that continuously optimizes retention, increases LTV, and improves subscription performance. This role requires a true operator—someone who can: Run a high-volume campaign engine Make decisive calls on offers, products, and promotions Own deliverability and technical infrastructure Close the loop between performance data and future strategy
Requirements
- 6–10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business
- Proven experience managing large-scale lists (2–3M+ subscribers) or multiple segmented lists
- Demonstrated success driving 30%+ of company revenue from Email/SMS
- Deep, hands-on expertise in Klaviyo (flows, segmentation, deliverability, reporting)
- Strong background in direct response marketing (copy, offers, conversion strategy)
- Experience owning subscription performance and retention optimization
- Strong technical fluency:
- Deliverability best practices
- Data flows, tracking, and integrations
- Analytical mindset with ability to translate data into action quickly
- Ability to operate both strategically and tactically (player-coach)
Responsibilities
- Revenue Ownership (Email + SMS)
- Lifecycle & Subscription Strategy
- Technical Ownership (Klaviyo + Deliverability)
- Messaging, Copy & Offer Strategy
- Data, Reporting & Feedback Loop
- Operating System & Process Development
Benefits
- Competitive base salary
- Performance bonus tied directly to:
- Email/SMS revenue contribution
- Subscription growth and retention metrics
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
