Manager, Email & Lifecycle Marketing
About The Position
Help shape how millions of readers connect with the stories and brands they love. This is a high-impact opportunity to evolve lifecycle marketing across an iconic portfolio, driving deeper engagement, loyalty, and growth. Hearst Magazines is one of the world’s largest publishers of trusted, premium content, with a portfolio of more than 30 iconic brands including Cosmopolitan, ELLE, Esquire, Good Housekeeping, and Harper’s BAZAAR . We reach a global audience of hundreds of millions across print, digital, social, and emerging platforms. Our mission is to inform, inspire, and entertain through high-quality storytelling, while continually innovating to meet audiences wherever they are.
Requirements
- 5+ years of experience in email and lifecycle marketing, with a track record of driving engagement and conversion
- Hands-on experience with ESPs and marketing automation platforms, including building and executing segmentation strategies
- Strong analytical mindset with the ability to translate data into clear, strategic recommendations
- Collaborative approach with experience working cross-functionally across creative, product, and marketing teams
- Ability to manage projects from concept through execution in a fast-paced environment
- Strong communication skills, including experience presenting performance insights to stakeholders
- Adaptable, results-driven, and customer-focused in approach
Responsibilities
- Lead the planning and execution of lifecycle email programs, including campaigns, automated journeys, and behavioral triggers
- Develop and refine audience segmentation strategies across prospects, active subscribers, and lapsed audiences to drive acquisition, engagement, and retention
- Design and optimize high-impact customer journeys such as onboarding, winback, and retention series
- Implement and scale event- and behavior-driven triggers (e.g., paywalls, abandoned carts, content saves) to capture high-intent user moments
- Partner cross-functionally with creative, marketing, product, and data teams to align lifecycle strategy with broader go-to-market initiatives
- Ensure campaigns reflect each brand’s voice while maintaining scalable best practices across the portfolio
- Analyze performance metrics (engagement, CTR, conversion, retention) and translate insights into actionable optimization strategies
- Champion testing, innovation, and email marketing best practices to continuously improve performance and deliverability
Benefits
- Comprehensive medical, dental, and vision insurance
- Flexible spending accounts for healthcare and dependent care
- 401(k) plan with company match
- Generous paid time off, including vacation, sick time, and holidays
- Paid parental leave
- Employee discounts across Hearst brands and products
- Professional development opportunities and career growth support
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
