Email Marketing Manager

Nebius

1d

About The Position

The Email Marketing Manager is responsible for developing and executing email marketing strategies to support Nebius prospects and customers throughout their entire customer journey. Strategy & Planning:
Develop and implement email marketing strategies to support the 3 main stages of customer journey:
Pre-sale: customer-centric awareness messaging to core audience and sales sequences to inbound requests.
Pipeline: nurture program with consideration content driving contact acquisition and digital pipeline.
Post-sale: customer-centric messaging driving loyalty and advocacy.
This includes:
identifying and segmenting target audiences, setting campaign objectives, and defining KPIs. email strategy for event amplification (pre- and post-event).
owning and managing annual email marketing calendar for Nebius.
collaborating with Product Marketing Team to ensure alignment with transactional service emails.
Content Creation & Curation:
Write or source writing of engaging email copy, subject lines, and calls to action, ensuring they are aligned with tone of voice, QA standards, and best practices.
When email content is sourced from internal stakeholders, ensure alignment with tone of voice, QA standards, and best practices.
Collaborate closely with the design team to design engaging email templates and get all necessary imagery for every email campaign. Influence the usage of creative automation to accelerate production.
Handle approval of legal or SME stakeholder if appropriate.
Collaborate with internal stakeholders to define and document tone of voice and maintain style guide.
Email Campaign Execution:
Execute end-to-end email campaigns, including crafting/sourcing compelling content, designing engaging email templates in Hubspot, and managing email audiences.
Support Ad Hoc email activities such as Product launches, terms of service updates, go-to-market activities, event invitations and follow-ups, sales plays, etc.
Performance Analysis & Optimization
Track, analyze, and report on email campaign performance, focus on engagement (uCTO) versus core audience.
Establish internal Benchmarks aligned with past performance and industry recommendations and define success metrics for individual campaigns
Own core audience criteria, refreshing as appropriate.
Identify areas for improvement in email campaigns and implement strategies to optimize performance, including A/B testing different elements (sender, subject, copy, CTA).
Influence Data & Analytics Marketing team to report Email Marketing contribution to marketing successes and ROI measurement
Collaboration:
Collaborate with other teams, such as Product marketing, Product, Design & Brand, and Sales, to ensure alignment to business priorities and consistency in messaging.
Partner with Marketing Automation Manager to:
Supplement audience data, optimize segmentation, and generate insights to inform future strategies.
Optimize and expand Nebius Communication Preferences.
Compliance:
Ensure all email marketing activities comply with relevant regulations and best practices, such as GDPR and CAN-SPAM.
Staying Current:
Keep up to date with the latest email marketing trends, technologies, and best practices.

Requirements

• Understanding of AI technologies and trends
• Proven experience in email marketing and end-to-end campaign execution
• Hands-on experience with CRM platforms (HubSpot is a strong advantage)
• Ability to build and manage email strategies across the full customer journey
• Strong skills in campaign analysis, reporting, and A/B testing
• Native English speaker with strong copywriting and cross-team collaboration skills

Responsibilities

• Develop and implement email marketing strategies to support the 3 main stages of customer journey: Pre-sale, Pipeline, and Post-sale.
• Identify and segment target audiences, set campaign objectives, and define KPIs.
• Create email strategy for event amplification (pre- and post-event).
• Own and manage annual email marketing calendar for Nebius.
• Collaborate with Product Marketing Team to ensure alignment with transactional service emails.
• Write or source engaging email copy, subject lines, and calls to action.
• Collaborate with the design team to design engaging email templates and get all necessary imagery for every email campaign.
• Handle approval of legal or SME stakeholder if appropriate.
• Collaborate with internal stakeholders to define and document tone of voice and maintain style guide.
• Execute end-to-end email campaigns, including crafting/sourcing compelling content, designing engaging email templates in Hubspot, and managing email audiences.
• Support Ad Hoc email activities such as Product launches, terms of service updates, go-to-market activities, event invitations and follow-ups, sales plays, etc.
• Track, analyze, and report on email campaign performance, focus on engagement (uCTO) versus core audience.
• Establish internal Benchmarks aligned with past performance and industry recommendations and define success metrics for individual campaigns
• Own core audience criteria, refreshing as appropriate.
• Identify areas for improvement in email campaigns and implement strategies to optimize performance, including A/B testing different elements (sender, subject, copy, CTA).
• Influence Data & Analytics Marketing team to report Email Marketing contribution to marketing successes and ROI measurement
• Collaborate with other teams, such as Product marketing, Product, Design & Brand, and Sales, to ensure alignment to business priorities and consistency in messaging.
• Partner with Marketing Automation Manager to supplement audience data, optimize segmentation, and generate insights to inform future strategies and optimize and expand Nebius Communication Preferences.
• Ensure all email marketing activities comply with relevant regulations and best practices, such as GDPR and CAN-SPAM.
• Keep up to date with the latest email marketing trends, technologies, and best practices.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunities for professional growth within Nebius.
• Flexible working arrangements.
• A dynamic and collaborative work environment that values initiative and innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed