Email & Lifecycle Marketing Manager

Roku•Stamford, CT

7h•$126,000 - $144,000•Hybrid

About The Position

The This Old House (TOH) digital team is looking for a Digital Media Marketing Manager to lead lifecycle marketing, audience engagement, and membership growth for the TOH Insider program. This role will own the strategy, execution, optimization, and reporting for Insider marketing efforts across email, automation, retention, and conversion campaigns. The ideal candidate is equal parts strategic marketer, lifecycle operator, and audience growth thinker who understands how to use data, storytelling, and customer journeys to drive subscriptions and engagement. This person will work cross-functionally with editorial, production, product, design, social, and analytics teams while also managing external creative and production partners. The role will play a key part in bringing Insider marketing operations fully in-house and building a more scalable, data-driven membership program.

Requirements

5+ years of experience in email marketing, lifecycle marketing, CRM, or audience development
Experience managing subscription, membership, or direct-to-consumer marketing programs
Strong understanding of lifecycle marketing strategy, retention funnels, and audience segmentation
Hands-on experience with marketing automation and CRM platforms, ideally Ortto or similar tools
Experience building and optimizing automated customer journeys
Strong analytical mindset with the ability to interpret campaign performance and audience behavior
Excellent project management and organizational skills
Strong copywriting and messaging instincts
Experience managing agencies or external creative partners
Ability to balance strategic thinking with hands-on execution
Comfort working in fast-paced, collaborative, content-driven environments
Passion for audience growth, engagement, and digital media
Experience working in media, publishing, streaming, or content-focused brands
Familiarity with subscription or membership business models
Experience supporting commerce or affiliate-driven marketing initiatives
Understanding of email deliverability, A/B testing, and performance optimization best practices
Experience collaborating across editorial, social, and product teams

Responsibilities

Lead lifecycle marketing strategy for the TOH Insider membership program
Own email marketing campaigns, automated journeys, retention initiatives, and conversion funnels
Develop and manage audience segmentation, lifecycle cohorts, personalization, and automation workflows within Ortto to deliver targeted, behavior-driven marketing campaigns.
Develop campaign strategies focused on membership acquisition, engagement, and retention
Analyze campaign performance and deliver actionable insights to optimize results
Partner with editorial and production teams to align Insider campaigns with broader content initiatives
Support broader TOH newsletter initiatives, including general audience and commerce/shop newsletters
Manage external creative and production agency partners for campaign execution and design support
Oversee campaign QA, scheduling, approvals, and deployment processes
Proactively monitor campaign performance and marketing operations by identifying data quality or workflow issues, validating audience segmentation and campaign logic, and partnering with technical teams to resolve issues before they impact members or reporting.
Help establish reporting frameworks, testing strategies, and growth KPIs for the Insider program
Collaborate with product, analytics, and leadership teams on audience growth opportunities and membership strategy
Maintain consistent brand voice and messaging across all lifecycle marketing touchpoints
Identify opportunities to improve conversion rates, engagement, and member retention through testing and optimization