Editorial Partnerships & Digital PR Manager

ERGO NEXT Group INTERNAL•Waltham, MA

12h•Hybrid

About The Position

ERGO NEXT is hiring a manager to lead how the company is represented across sources that influence small business owners’ views of insurance beyond its own website. The role combines digital PR, editorial outreach, SEO/GEO, influencer marketing, partnerships, and brand reputation. The manager will identify publishers, editors, creators, and communities that shape insurance decisions, build relationships with them, and improve ERGO NEXT’s representation and recommendations across trusted publications and AI answer engines. The role guides an external PR agency, develops editorial and executive thought-leadership initiatives, secures and maintains inclusion in buyer guides and other recommendations, distributes proprietary research, activates sponsorships, and manages influencer and affiliate collaborations. Working with SEO/GEO, content, growth, and social teams, the manager measures impact and uses performance data to refine outreach and prioritize opportunities. The position is based in Waltham, Massachusetts, in a hybrid work arrangement.

Requirements

4–8 years of experience in digital PR, editorial outreach, SEO partnerships, or publisher relations.
Experience securing placements in buyer guides, product roundups, or editorial recommendations.
Strong relationship-building skills with editors, journalists, or publishers.
Familiarity with how editorial coverage influences search visibility and AI-driven discovery.
Comfort working with performance metrics and tracking business impact.

Responsibilities

Guide and hold the external PR agency accountable by setting priorities for editorial outreach, listicle inclusion, and publisher relationships.
Pitch story angles, insights, and data to editors, and seek consideration for ERGO NEXT in publications’ recommendation lists.
Build a thought-leadership program, including LinkedIn publishing and media commentary from ERGO NEXT subject matter experts.
Identify and prioritize mainstream and trade media, buyer guides, product roundups, and “best of” rankings that influence small business purchasing decisions.
Develop outreach strategies to secure and maintain placement in high-intent editorial recommendations.
Track how AI answer engines cite ERGO NEXT and competitors, and target influential source publications.
Turn original research, surveys, and other company data into stories that editors and creators want to cite.
Own distribution plans for research and data releases across media, creators, communities, and partners.
Activate sports and corporate sponsorships through earned media, creator content, and community channels.
Recruit and manage creator and affiliate partners who reach small business owners, and structure collaborations for credible endorsement and trackable traffic.
Partner with SEO/GEO, content, growth, and social teams so earned placements support organic visibility and conversion.
Measure impact and use data to refine outreach strategy and prioritize relevant publications, creators, and communities.