Director, Digital PR

Wpromote

2d•$110,000 - $125,000•Remote

About The Position

Wpromote is seeking a Director of Digital PR to lead digital PR strategy and campaign execution for a limited number of enterprise-level clients, with an emphasis on B2B brands. The role calls for an earned media expert who can develop compelling campaign concepts and data-led storytelling, build client brand authority, and guide strategies as search, LLMs, and AI platforms evolve. The Director will manage, mentor, and develop a team of Digital PR Managers, serve as the agency’s Digital PR subject matter expert, and collaborate with internal teams to grow the program and maintain current best practices. The position may be performed remotely in most U.S. states, with some exclusions. Wpromote also has office hubs in Los Angeles and New York for in-person collaboration and learning opportunities. The role is not eligible for immigration sponsorship. The anticipated annual salary range is $110,000–$125,000, with benefits and an annual target performance bonus. The bonus is not guaranteed and depends on company, department, and individual performance, as well as eligibility requirements. Wpromote describes itself as committed to an inclusive, welcoming workplace and equal opportunity employment. It offers a remote-first culture, flexible schedules, work-from-anywhere options, unlimited PTO, an extended winter holiday break, paid parental leave, insurance coverage, 401(k) matching, and ClassPass credits.

Requirements

At least 6 years of experience in Digital PR or earned media, including campaign concepting and outreach, in a digital agency environment.
Experience developing and leading Digital PR campaigns for B2B clients, including building stories around complex products, industries, and decision-makers.
At least 2 years of people management experience leading and coaching a high-performing team.
Advanced knowledge of Pitchbox or a comparable platform.
Experience building and executing enterprise Digital PR campaigns, including data-led studies and expert commentary programs.
Demonstrated ability to lead outreach and placement strategy to improve earned media performance.
Experience with SEO and PR tools such as Profound, Ahrefs, SEMrush, and Cision.
Deep understanding of current and future digital trends, including how LLMs and AI platforms are changing content discovery and brand authority.
Strong verbal and written communication skills.
Familiarity with reporting and visualization platforms, including Google Analytics and Looker Studio.

Responsibilities

Manage, lead, and mentor a team of Digital PR Managers, including providing ongoing feedback, supporting career development, and conducting annual performance reviews.
Direct digital PR strategy and campaign execution, including concept pitching, data-led client studies, expert commentary, and content syndication to earn placements and build brand authority.
Educate clients on the role and value of Digital PR, set clear expectations, and connect campaign KPIs to broader marketing and business goals.
Serve as the agency’s Digital PR subject matter expert in new-client kick-off calls, sales calls, and internal training.
Grow the program and ensure efforts reflect current earned media best practices and evolving search and AI discovery behavior.
Track Digital PR KPIs and monitor team performance.
Maintain and update internal training programs.
Collaborate with Creative, Analytics, Content Marketing, and Sales to align on strategy, define priorities, share performance, and identify improvement opportunities.
Develop campaign concepts, data study frameworks, and outreach best practices for internal and external use.
Shape how earned placements and expert commentary build client brand authority as LLMs and AI platforms change how audiences discover and trust information.