Editorial & Digital Content Lead

Indianapolis Motor Speedway•Indianapolis, IN

2d•Onsite

About The Position

The Editorial and Digital Content Lead shapes the written voice of INDYCAR and Indianapolis Motor Speedway across digital platforms and communications. The role creates and edits content—including feature stories, race coverage, press releases, and marketing copy—to inform and engage fans and media. Reporting to the Editorial Director, the Lead works closely with Marketing and Communications teams to plan coverage, maintain editorial standards, and deliver accurate, engaging content in a fast-paced, deadline-driven environment. The role covers most or all NTT INDYCAR SERIES and INDY NXT by Firestone races, on-site or remotely, and all major event weekends at Indianapolis Motor Speedway. It also supports editorial planning, website and media-list publishing, event program development, style guide maintenance, social media brand consistency, and key planning meetings. The position is based in Indianapolis, Indiana, and includes standard Monday–Friday hours, extended hours during race weekends and key event periods, and domestic and international travel.

Requirements

At least five years of professional communications or journalism experience, or extremely relevant and equivalent experience.
Professional writing and editing experience in a deadline-driven journalism environment, preferably at a daily publication or website.
Demonstrated ability to write and edit high-quality written content.
Detailed knowledge of AP Style and the AP Stylebook.
Ability to select, crop, and post compelling images using tools such as Adobe Photoshop.
High integrity, confidentiality, a strong work ethic, desire to succeed, eagerness to learn, professionalism, and passion for communications and the sports industry.
Strong people, management, and time-management skills; resourcefulness and responsiveness.
Innovative, self-starting approach and ability to work well under pressure and with others.
Effective communication skills.
Ability to establish priorities and manage details.
Knowledge of Penske Entertainment Corp.-related properties.
Strong understanding of the modern media landscape.
Proactive, flexible mindset and commitment to excellence.
Passion for creating memorable experiences.
Cultural competence and ability to thrive in a diverse environment.
Alignment with Penske Entertainment’s core values and standards.
Bachelor’s degree in journalism or public relations, or equivalent experience.
Valid passport and ability to travel out of state and internationally.
Ability to lift up to 25 pounds; extended periods of standing or walking as needed; comfort working indoors and outdoors and around event noise.

Nice To Haves

Experience with Adobe Photoshop, Adobe Marketo, and Sitecore CMS.
Experience in the sports industry or sports journalism, with knowledge of the racing industry and INDYCAR/IMS.

Responsibilities

Write feature stories, race reports, press releases, media advisories, marketing copy, executive copy, media guides, event program copy, and other content for media distribution, INDYCAR.com, INDYNXT.com, IMS.com, and the INDYCAR App powered by NTT DATA.
Cover most, if not all, NTT INDYCAR SERIES and INDY NXT by Firestone races, on-site or remotely, and cover all major event weekends at Indianapolis Motor Speedway.
Edit selected copy across Penske Entertainment Corp.
Post content to INDYCAR and IMS websites through a content management system.
Send press releases and advisories to media email lists through a content management system.
Write and edit event programs for the Indianapolis 500 and Brickyard Weekend in collaboration with the Creative Services department.
Work with the Director of Editorial and Senior Manager of Editorial to develop weekly editorial schedules and event editorial strategy.
Review and update editorial style guides.
Support the social media team to ensure brand standards and style guide are consistently implemented.
Participate in key planning meetings and sessions at INDYCAR and Indianapolis Motor Speedway.