Editorial & Digital Content Lead

Penske Entertainment•Indianapolis, IN

1d•Onsite

About The Position

The Editorial and Digital Content Lead shapes the written voice of INDYCAR and Indianapolis Motor Speedway across digital platforms and communications. The role creates and edits feature stories, race coverage, press releases, marketing copy, and other content for fans and media. Reporting to the Editorial Director, the Lead collaborates with Marketing and Communications teams to plan coverage, maintain editorial standards, and deliver accurate, engaging content in a fast-paced, deadline-driven environment. The position covers INDYCAR and INDY NXT races and major Indianapolis Motor Speedway event weekends, and contributes to editorial planning, event programs, websites, and media communications.

Requirements

At least five years of professional communications or journalism experience, or extremely relevant equivalent experience.
Professional writing and editing experience in a deadline-driven journalism environment, preferably at a daily publication or website.
Demonstrated ability to write and edit high-quality written content.
Detailed knowledge of AP Style and the AP Stylebook.
Ability to select, crop, and post compelling images using tools such as Adobe Photoshop.
Strong integrity, confidentiality, work ethic, professionalism, eagerness to learn, and commitment to success.
Strong people, management, and time-management skills; resourcefulness and responsiveness.
Ability to think innovatively, work independently, perform under pressure, and collaborate with others.
Effective communication skills and proficiency in setting priorities and managing details.
Knowledge of Penske Entertainment Corp. properties and a strong understanding of the modern media landscape.
Proactive and flexible mindset, commitment to excellence, and passion for creating memorable experiences.
Cultural competence and ability to thrive in a diverse environment.
Alignment with Penske Entertainment’s core values and standards.
Bachelor’s degree in journalism or public relations, or equivalent experience.
Ability to travel out of state and internationally; a valid passport is required.
Ability to lift up to 25 pounds, stand or walk for extended periods as needed, and work indoors or outdoors around event noise.

Nice To Haves

Experience with Adobe Photoshop, Adobe Marketo, and Sitecore CMS.
Experience in the sports industry or sports journalism, and knowledge of the racing industry and INDYCAR/IMS.

Responsibilities

Write feature stories, race reports, press releases, media advisories, marketing and executive copy, media guides, event program copy, and other copy for media distribution and digital platforms.
Cover most or all NTT INDYCAR SERIES and INDY NXT by Firestone races, on-site or remotely.
Cover all major event weekends at Indianapolis Motor Speedway.
Edit selected copy across Penske Entertainment Corp.
Post content to INDYCAR and IMS websites through a content management system.
Send press releases and advisories to media email lists through a content management system.
Write and edit Indianapolis 500 and Brickyard Weekend event programs in collaboration with the Creative Services department.
Work with the Director of Editorial and Senior Manager of Editorial to develop weekly editorial schedules and event editorial strategy.
Review and update editorial style guides.
Support the social media team in consistently implementing brand standards and the style guide.
Participate in key planning meetings and sessions at INDYCAR and IMS.