Economic Growth Marketing Manager

State of Iowa • Des Moines - 50315 - Polk County, IA

16h • Onsite

About The Position

Be at the center of telling Iowa’s story of economic growth on a global stage. The Iowa Economic Development Authority (IEDA), located in Des Moines, IA, is seeking an Economic Growth Marketing Manager to lead strategic marketing initiatives that promote Iowa as a premier destination for business investment, expansion, innovation, and international trade while supporting priorities that drive growth across the state. Working primarily with IEDA's Global Business team and collaborating across the Economic Growth Division and with the Communications & Marketing Team, you will develop and execute campaigns that influence business leaders, site selectors, investors, entrepreneurs, and global partners while helping position Iowa for long-term economic success. About Us: The Iowa Economic Development Authority is dedicated to making Iowa the choice for people and business by building partnerships, leveraging resources, and strengthening economic and community vitality. IEDA administers several state and federal programs focused on business and community development to reach its goals of assisting individuals, communities, and businesses. Whether it is an enterprise or start up, a rural community seeking to preserve its history and highlight its arts and culture, or a community recovering from a disaster, IEDA creates opportunities for Iowans to thrive. About this Opportunity: As the Economic Growth Marketing Manager, you will directly support initiatives that create jobs, attract investment, strengthen key industries, expand international relationships, and help shape Iowa's economic future. Whether supporting a major business recruitment effort, promoting innovation programs, preparing for an international trade mission, or executing strategic priorities from division leadership and the Governor's Office, you'll play a key role in advancing opportunities that have a statewide impact.

Requirements

• Knowledge of, or the ability to quickly gain expertise in, economic development, business expansion, foreign direct investment, international trade, and global business trends.
• Experience developing and managing integrated marketing campaigns from concept through execution.
• The ability to collaborate effectively across teams and build strong relationships with internal and external stakeholders.
• Dedication to uphold our Core Values : Accountability in Action - We take pride in our work and results. Innovate Together - We thrive on solving challenges through dynamic collaboration with our teams and partners. Mission Driven - We place Iowans at the heart of everything we do.
• Graduation from an accredited four-year college or university with a degree in public relations, business, journalism, marketing, or a closely related field and experience equal to four years of full-time work planning and developing content for media dissemination; OR A total of eight years of education and/or full-time experience, where 30 semester hours of accredited college or university coursework in a related field equals one year of full-time experience.

Responsibilities

• Lead the planning, coordination, and execution of strategic marketing campaigns that support Iowa's business attraction, retention, expansion, innovation, and international trade initiatives.
• Transform high-level economic development strategies into compelling messaging, value propositions, and integrated marketing campaigns.
• Develop and maintain marketing materials, digital content, and storytelling initiatives that highlight Iowa's strengths and economic development successes.
• Partner with internal teams and the Marketing & Communications team to ensure consistent branding, messaging, and project execution.
• Support trade missions, business development events, conferences, and trade shows both domestically and internationally.
• Manage multiple complex projects simultaneously, balancing shifting priorities, deadlines, and stakeholder expectations.
• Track campaign performance, marketing activities, leads, and outcomes using CRM and reporting tools to inform future strategy and decision-making.

Benefits

• Paid Time Off: Enjoy vacation with accruals that rollover on a yearly basis, sick leave with no limits on accrual and 9 paid holidays per year.
• Great Benefits: Excellent Health, Dental, and Vision Insurance options.
• Retirement Plan: IPERS Retirement package and an option for a deferred compensation plan.
• Flexibility: Flexible Spending Accounts (medical and dependent care).
• Life Insurance: Free Life Insurance.
• Support: Employee Assistance Programs and Employee Discount Programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level