ECommerce Manager
About The Position
The ECommerce Manager defines and executes Kärcher’s strategic direction and business plan for Amazon and other key marketplaces, setting sales goals and providing regular forecasts. The role develops pricing and promotional strategies that support growth while following cross-channel pricing policies, and identifies new product and marketplace opportunities. The position oversees marketplace operations, including Amazon marketing, product listings, content optimization, promotions, logistics, fulfillment, and demand planning. It works with Marketing and Content teams to improve listing visibility and search rankings using keyword research, competitor analysis, and rich media. The manager monitors account health and operational metrics, resolves platform issues, and ensures accurate order flow and compliance with evolving marketplace requirements. The role also builds relationships with marketplace vendor managers and merchants, prepares performance reports and analysis for management and cross-functional teams, and collaborates with Marketing, Sales Operations, Forecasting, Planning, Sales, and IT to achieve channel growth objectives.
Requirements
- Bachelor’s degree in Merchandising, Marketing, Business, Economics, Communications, or a related field, or 3–5 years of directly relevant experience in marketing, sales, or managing Amazon and other e-commerce platforms.
- Strong written and verbal communication skills, including the ability to clearly and persuasively explain complex ideas.
- Strong business acumen and ability to identify and capitalize on opportunities in a fast-paced online retail environment.
- Exceptional data analysis skills and ability to derive actionable insights from complex datasets.
- Ability to work cross-functionally with diverse teams, including E-commerce, Marketing, IT, Sales Operations, and Customer Service.
- Strong project management skills and ability to lead projects with minimal supervision.
- Advanced proficiency in Google Suite applications, including Sheets, Docs, and Slides.
Nice To Haves
- Amazon Vendor Central experience is strongly preferred.
- Amazon Seller Central experience is a plus.
- Demonstrated success growing visibility and sales on online marketplaces, ideally for existing brands and products.
- Deep understanding of strategies for driving significant sales growth across multiple e-commerce platforms simultaneously.
Responsibilities
- Define and execute the strategic direction, vision, and business plan for Kärcher’s presence on Amazon and other marketplaces.
- Set ambitious sales goals and provide regular, accurate forecasts against monthly, quarterly, and annual targets.
- Develop pricing and promotional strategies that drive growth while complying with cross-channel pricing policies.
- Identify new product opportunities and emerging marketplace channels.
- Oversee marketplace activities, including marketing, product listings, content optimization, and promotional execution.
- Partner with Marketing and Content teams to improve product listing visibility and search rankings through keyword research, competitor analysis, and rich media assets.
- Analyze category sellers, competition, and growth opportunities to strengthen Kärcher’s competitive position.
- Work with Marketing to implement category campaigns and develop business plans with growth goals and ROI analysis.
- Oversee and improve logistics, order fulfillment, demand planning, and integration of marketplace channels into daily operations.
- Track and improve account health and operational metrics, including inventory, sell-through rates, product reviews, chargebacks, and compliance violations.
- Identify and resolve platform-specific issues and address their root causes.
- Ensure accurate and efficient order flow while adapting to marketplace rules and requirements.
- Build and maintain relationships with Amazon and other marketplace vendor managers and merchants.
- Prepare ad-hoc reports and analysis of marketplace performance for management and cross-functional teams.
- Stay informed about best practices and emerging trends in Amazon and e-commerce marketplaces.
- Collaborate with Marketing, Sales Operations, Forecasting, Planning, Sales, and IT to meet channel growth objectives.
Benefits
- Medical, dental, and vision plans.
- 11 paid holidays per year.
- Flexible PTO for exempt employees and generous PTO for non-exempt employees.
- HSA and FSA plans.
- 401(k) matching plan.
- Paid sick time.
- Short- and long-term disability insurance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
