RV - eCommerce, Manager
About The Position
The eCommerce Manager plans, executes, and measures Ridge Vineyards’ online sales and marketing campaigns to promote its wines and properties, attract new audiences, and sell wines and wine club memberships. The role helps develop and execute the consumer digital marketing strategy across the website and email, including campaign development, analytics reporting, and collaboration with multiple teams. The position leads the eCommerce roadmap, promotional planning, and operational requirements; maintains the website and online store’s content, imagery, product details, and inventory; and works with the COO on email marketing campaigns. It also coordinates with website developers, Commerce 7 support, production, DTC Operations, Customer Service, Marketing, IT, and Wholesale to maintain and improve the online customer experience and ensure accurate, timely content. The manager monitors website and email performance, improves traffic and conversions, maintains email list health and deliverability, and recommends initiatives to grow the business. The role may also involve pouring wine and greeting guests at consumer and trade tasting events and at Ridge wineries.
Requirements
- Minimum five years of experience in digital marketing.
- Exceptional written and oral communication skills.
- Excellent organizational skills.
- Collaborative, team-oriented operational and development skills.
- Ability to think strategically while maintaining a bias for execution.
- Ability to make empowered decisions that positively affect the customer experience.
- Computer and digital proficiency, including MS 365, Salesforce, Commerce7, and Google Analytics.
- Basic Photoshop skills and ability to edit and resize photos for website and email campaign use.
- Excellent attention to detail.
- Exceptional customer service skills.
- Ability to travel throughout the Bay Area and occasionally beyond, as needed.
- Ability to periodically work evenings and weekends as needed.
Nice To Haves
- Undergraduate college degree preferred.
- Experience with Salesforce Marketing Cloud preferred.
- Experience with website content management systems; WordPress strongly preferred.
Responsibilities
- Lead eCommerce strategy, including roadmap development, promotional planning, and operational requirements.
- Maintain the website to ensure consistent brand messaging, accurate product details, and compelling visuals.
- Create and manage online store content and inventory, including imagery, product details, and product inventory.
- Work with the COO to develop and deploy email marketing campaigns that drive sales and customer engagement.
- Manage coupons and promotions, and regularly test and audit discounting to ensure accurate pricing for customer groups.
- Serve as the primary liaison with website developers and Commerce 7 support to troubleshoot issues and implement enhancements to the WordPress website and online store.
- Coordinate with the production team to collect assets for wine releases, including tasting notes and technical information.
- Grow the eCommerce customer base by expanding website traffic and improving conversions.
- Work with the COO, Marketing, and IT to improve the website user experience.
- Coordinate with DTC Operations and Customer Service to support a seamless sales process.
- Continuously update and optimize SEO, GEO, and content strategy.
- Partner with Wholesale to keep Trade and Media website content accurate and current.
- Maintain email list hygiene and sending best practices, including IP health, sender reputation, and deliverability metrics.
- Audit email bounces and undeliverable metrics weekly.
- Incorporate customer and internal stakeholder feedback to improve site functionality, content, and product presentation.
- Represent digital consumer and eCommerce efforts in collaboration with other departments.
- Monitor website KPIs and develop plans to improve them.
- Suggest digital projects to increase awareness and traffic to the website and online store.
- Report on business trends and recommend ways to maximize eCommerce results.
- Periodically pour wine and greet guests at consumer and trade tasting events and wineries in the San Francisco Bay Area and beyond, as needed.
- Perform other related duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
