Ecommerce Manager, Site Experience
About The Position
The Ecommerce Manager, Site Experience owns the performance of the nhc.com storefront and duplicates those efforts on professionalsupplementcenter.com. The role is accountable for site conversion; the effectiveness of landing pages, collections, and product detail pages (PDPs); and how well site merchandising and search help customers find the right products. It works across storefront teams, building pages for growth-team traffic, helping execute retention-team offers and on-site experiences, and partnering with graphic design to turn creative into pages that convert. Success is measured weekly against the company scorecard. The Specialist works independently on daily storefront operations, with priorities set with the Director of DTC. The position is based in Franklin, Tennessee, with a hybrid schedule available from the office; remote candidates will also be considered. The stated salary is $85,000 per year.
Requirements
- At least 2 years of experience in ecommerce site management, merchandising, or conversion optimization for a DTC brand or online retailer.
- Hands-on Shopify or Shopify Plus administration, including building pages with themes or page-builder tools.
- Demonstrated record of improving conversion or page performance using data.
Nice To Haves
- Experience with A/B testing tools and heatmap or session-recording tools.
- Experience managing on-site search and merchandising tools, such as BOOST.
- Experience in supplements, health and wellness, or another regulated consumer category.
Responsibilities
- Build and optimize landing pages for campaigns, promotions, and paid traffic based on the growth team’s brief.
- Report page-level conversion to the growth team so traffic and page performance can be evaluated separately.
- Own sitewide conversion rate; diagnose drops, identify friction across product pages, collections, cart, and checkout, and drive fixes.
- Plan, run, and document conversion tests; roll out winning changes and maintain a shared log of results.
- Build and maintain brand collection pages to a consistent NHC standard, including brand story, imagery, product organization, and current assortment.
- Work with Merchandising and brand partners to keep brand pages accurate and launch new brands on the site.
- Manage on-site merchandising, including homepage and category placements, collection sorting, cross-sells, and bundles aligned to the promotional calendar.
- Manage site search, including synonyms, redirects, ranking rules, and filters.
- Review zero-result and low-click search queries weekly and take action.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
