eCommerce Experience Manager, Mobile App and Loyalty

DICK'S Sporting Goods

4d • $83,000 - $138,200

About The Position

The eCommerce Experience Manager, Mobile App and Loyalty owns the strategy, performance management, and prioritization inputs for DICK’S Sporting Goods’ mobile app and eCommerce loyalty experience. The role is accountable for improving athlete engagement, loyalty participation, app acquisition, retention, conversion, and revenue contribution by translating business priorities into measurable experience outcomes.

The role serves as the capability owner for the app and digital loyalty experience, partnering across Loyalty Marketing, Product, Technology, Analytics, UX, Merchandising, Store Operations, and eCommerce leadership to align priorities, resolve tradeoffs, and ensure disciplined execution. It establishes governance, insight cadences, KPI standards, and decision frameworks to help teams focus on high-value athlete and business opportunities. If the role later relies on leading people, it would also be accountable for coaching, development, ownership clarity, and building a high-performing, athlete-centered team.

The manager owns the end-to-end mobile app and eCommerce loyalty experience strategy and roadmap governance; develops an executive-ready app and loyalty scorecard; leads app store marketing and acquisition strategy across iOS and Android; supports cross-functional prioritization and leadership storytelling; and partners with Loyalty Marketing to integrate loyalty benefits, campaigns, personalization, and member experiences across the app and eCommerce journey.

The targeted pay range is $83,000 to $138,200. Total rewards may include other components such as incentive, equity, and benefits. Individual pay depends on factors including experience, location, internal pay equity, and other business considerations.

Requirements

• Bachelor’s degree or equivalent experience required.
• 5–7 years of experience.
• Strong strategic mindset and ability to connect customer experience improvements to business outcomes.
• Deep understanding of digital commerce, including on-site experience, conversion optimization, and performance metrics.
• Proven ability to leverage data, analytics, and experimentation to drive measurable results.
• Experience working across cross-functional teams and influencing without direct authority.
• Excellent communication and storytelling skills, including ability to translate complex data into clear, actionable insights.

Nice To Haves

• Familiarity with AI-driven, conversational, or emerging commerce technologies.

Responsibilities

• Own the end-to-end mobile app and eCommerce loyalty experience strategy, aligning the capability roadmap with athlete needs, loyalty priorities, business outcomes, and enterprise digital commerce goals.
• Translate long-term app and loyalty direction into a prioritized portfolio and decision framework covering acquisition, onboarding, engagement, retention, loyalty participation, conversion, and revenue contribution, in partnership with Product and Design.
• Establish experience principles, governance routines, escalation paths, and accountability mechanisms across Product, Technology, Marketing, Analytics, UX, Merchandising, and Operations.
• Resolve tradeoffs among athlete value, commercial impact, technical feasibility, operational complexity, risk, and delivery capacity.
• Ensure roadmaps address high-value athlete and business problems.
• Own development and evolution of a unified executive-ready app and loyalty scorecard, integrating acquisition, app store performance, engagement, feature adoption, loyalty participation, conversion, retention, and revenue contribution.
• Partner with Analytics to define KPI standards, benchmarks, targets, measurement frameworks, and reporting cadences.
• Establish a continuous insight, measurement, and prioritization cadence connecting athlete behavior, funnel performance, loyalty outcomes, and business impact.
• Lead performance storytelling for leadership forums, translating complex signals into insights, recommendations, risks, and required decisions.
• Revisit roadmap and investment decisions when evidence changes and communicate implications to stakeholders.
• Own App Store Marketing strategy and execution across iOS and Android with internal teams and external agency partners, including keyword optimization, creative testing, ratings and reviews strategy, and app store conversion improvement.
• Partner with Paid Media and Marketing teams to align app install strategy, measurement, targeting, and performance optimization.
• Monitor competitive positioning, app store trends, rankings, customer feedback, and acquisition funnel performance to identify growth opportunities.
• Create business cases and prioritization recommendations for acquisition, onboarding, and app engagement investments.
• Ensure acquisition strategies connect to downstream engagement, loyalty participation, retention, and incremental business value.
• Establish capability partnerships, governance, escalation paths, and clear decision rights across business and technical teams.
• Develop business cases, opportunity sizing, and prioritization frameworks balancing athlete outcomes, economics, feasibility, capacity, risk, and strategic fit.
• Represent the capability in planning and leadership forums, communicating portfolio health, misses, uncertainty, risk, and corrective actions.
• Create shared accountability across teams and resolve recurring structural conflict that may prevent consistent execution or outcome delivery.
• Serve as strategic partner to Loyalty Marketing on how loyalty benefits, campaigns, personalization, and member experiences appear across the app and eCommerce journey.
• Ensure loyalty benefits are clear, relevant, measurable, and embedded within the app experience to improve athlete value and business performance.
• Identify friction and opportunities across loyalty enrollment, identification, benefit discovery, offer engagement, frequency, spend, and retention.
• Partner with Product, UX, Analytics, Marketing, and Operations to improve loyalty experience quality, consistency, accessibility, and scalability.
• Protect long-term athlete trust while balancing growth, conversion, loyalty participation, economics, and operational feasibility.

Benefits

• Competitive total rewards package that could include incentive, equity, and benefits.
• Generous suite of benefits.
• Compliance with applicable state paid leave requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager