eCommerce Content Manager - PRAVANA & Zotos Professional
About The Position
The eCommerce Content Manager leads the planning, creation, and optimization of digital content for PRAVANA and Zotos Professional across consumer and professional customer eCommerce channels and brand websites. The role ensures content is on brand, strategically aligned, and optimized to drive awareness, engagement, and conversion on retail partner eCommerce platforms, including Amazon and TikTok Shop. The manager develops content strategies and editorial calendars; owns content planning, creation, publishing, and optimization; partners with Brand Marketing and Creative teams on launches, campaigns, promotions, and education initiatives; and manages production with agencies, creators, photographers, videographers, and freelancers. The role also oversees retailer eCommerce content and merchandising assets, including PIM management, and maintains content processes, digital assets, and governance standards. Content should align with brand standards, SEO best practices, and consumer insights, with performance analytics used to optimize engagement and conversion.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 5+ years of experience in Digital Content, Content Marketing, Ecommerce Content, or Digital Marketing.
- Experience managing content across social, web, ecommerce, CRM, and retailer platforms.
- Strong understanding of content strategy, SEO, analytics, and content performance measurement.
- Familiarity with PIM, CMS, DAM, and project management platforms.
- Exceptional communication, organization, and stakeholder management skills.
- Experience collaborating with designers, content creators, agencies, and production partners.
Nice To Haves
- Beauty, professional beauty, fashion, lifestyle, or CPG experience.
Responsibilities
- Develop and manage content strategies and editorial calendars across digital and eCommerce channels.
- Own content planning, creation, publishing, and optimization for brand websites and customer eCommerce platforms.
- Partner with Brand Marketing and Creative teams to support product launches, campaigns, promotions, and education initiatives.
- Manage content production with agencies, creators, photographers, videographers, and freelancers.
- Oversee eCommerce and retailer content, including PDP copy, imagery, merchandising assets, and PIM management.
- Ensure content aligns with brand standards, SEO best practices, and consumer insights.
- Monitor content performance and use analytics to optimize engagement and conversion.
- Maintain content management processes, digital assets, and governance standards.
- Stay current on digital, social, and beauty trends to identify opportunities and best practices.
Benefits
- Affordable medical, dental, vision, and wellbeing plans starting on day 1.
- Paid time off, including sick, vacation, holiday, and volunteer time.
- Flexible and hybrid work policies, depending on role.
- Vacation buy/sell program.
- 401(k) matching.
- Employee share plan with voluntary investment and Henkel matching shares.
- Annual performance bonus.
- Service awards.
- Student loan reimbursement.
- 12-week gender-neutral parental leave, up to 20 weeks for parents giving birth.
- Fertility support.
- Adoption and surrogacy reimbursement.
- Discounted child and elderly care.
- Scholarships.
- National and international growth opportunities.
- Access to thousands of skills development courses.
- Tuition reimbursement.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
