eCommerce Content Manager - PRAVANA & Zotos Professional

Henkel • Culver City, CA

5d

About The Position

The eCommerce Content Manager leads planning, creation, and optimization of digital content across PRAVANA and Zotos Professional consumer and professional customer eCommerce channels and brand websites. The role ensures content is on-brand, strategically aligned, and optimized to drive awareness, engagement, and conversion across retail partner eCommerce platforms, including Amazon and TikTok Shop.

The position works with Brand Marketing and Creative teams and coordinates content production with agencies, creators, photographers, videographers, and freelancers. It also manages retailer eCommerce content and merchandising assets, including PIM, and uses analytics, consumer insights, SEO best practices, and current digital, social, and beauty trends to improve content performance.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• At least 5 years of experience in Digital Content, Content Marketing, Ecommerce Content, or Digital Marketing.
• Experience managing content across social, web, eCommerce, CRM, and retailer platforms.
• Strong understanding of content strategy, SEO, analytics, and content performance measurement.
• Familiarity with PIM, CMS, DAM, and project management platforms.
• Exceptional communication, organization, and stakeholder management skills.
• Experience collaborating with designers, content creators, agencies, and production partners.

Nice To Haves

• Experience in beauty, professional beauty, fashion, lifestyle, or CPG.

Responsibilities

• Develop and manage content strategies and editorial calendars across digital and eCommerce channels.
• Own content planning, creation, publishing, and optimization for brand websites and customer eCommerce platforms.
• Partner with Brand Marketing and Creative teams to support product launches, campaigns, promotions, and education initiatives.
• Manage content production with agencies, creators, photographers, videographers, and freelancers.
• Oversee eCommerce and retailer content, including product detail page copy, imagery, and merchandising assets, including PIM management.
• Ensure content aligns with brand standards, SEO best practices, and consumer insights.
• Monitor content performance and use analytics to optimize engagement and conversion.
• Maintain content management processes, digital assets, and governance standards.
• Stay current on digital, social, and beauty trends to identify opportunities and best practices.

Benefits

• Affordable medical, dental, vision, and wellbeing plans starting on day 1.
• Paid time off including sick, vacation, holiday, and volunteer time.
• Flexible and hybrid work policies, depending on role.
• Vacation buy/sell program.
• 401(k) matching.
• Employee share plan with voluntary investment and Henkel matching shares.
• Annual performance bonus.
• Service awards.
• Student loan reimbursement.
• 12-week gender-neutral parental leave, up to 20 weeks for parents giving birth.
• Fertility support.
• Adoption and surrogacy reimbursement.
• Discounted child and elderly care.
• Scholarships.
• National and international growth opportunities.
• Access to thousands of skills development courses.
• Tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level