E-Commerce Specialist - Shopify & Digital Ops

Apres Nail•City of Industry, CA

1d•$65,000 - $80,000

About The Position

Aprés Nail is seeking an E-commerce Specialist to execute paid advertising campaigns and support Shopify platform operations, with a strong focus on ad management and SEO. Working closely with the Ecommerce Manager, this role operates Meta and Google campaigns, optimizes site content for organic visibility, and keeps the online store accurate and high-performing.

Requirements

2+ years of hands-on Shopify administration required
2+ years of hands-on experience operating campaigns in Meta Ads Manager and Google Ads required
Working familiarity with on-page and technical SEO fundamentals (metadata, site structure, indexing, keyword-informed content) and tools such as Google Search Console
Comfortable working with spreadsheets and data, with a basic understanding of UTM tagging, pixel/conversion events, and how website updates and tracking connect
Understanding of how AI tools can enhance paid ad operations, SEO, and campaign reporting
Exceptionally organized with a high standard for accuracy and quality across both site and ad platform work
Takes ownership, identifies issues, and follows through on commitments without being asked
Collaborative communicator who works well cross-functionally
Comfortable juggling multiple priorities, shifting deadlines, and evolving processes in a fast-paced environment without losing quality
Able to explain technical and performance concepts in simple terms, and keeps the Ecommerce Manager and relevant stakeholders informed with concise, timely updates

Nice To Haves

Familiarity with Klaviyo, ManyChat, GA4, and third-party attribution platforms (e.g., Triple Whale) a plus

Responsibilities

Build, launch, and manage paid campaigns across Meta Ads Manager and Google Ads according to strategy from the Ecommerce Manager
Manage campaign structures, audiences, keywords, budgets, and bids, monitoring performance daily to flag pacing or delivery issues
Coordinate with Creative and Social to QA and schedule ad assets (copy, imagery, video) on time
Implement and QA UTM tagging and pixel/conversion events for accurate attribution
Compile weekly and monthly paid media reports (ROAS, CPA, NC%, CTR, CPC) and support testing of creative, copy, audiences, and bidding strategies
Stay current on Meta and Google platform updates and understand new features to improve performance
Optimize product, collection, and landing page content (titles, descriptions, headers, alt text, and metadata) to improve organic search visibility and discoverability
Support on-page and technical SEO best practices, including URL structure, internal linking, structured data, sitemaps, indexing, and robots.txt rules
Track organic search performance (rankings, impressions, click-through rate) using Google Search Console and analytics tools, surfacing opportunities to improve visibility
Execute website updates for promotions, product launches, and content changes according to the e-commerce calendar
Maintain product catalog accuracy (SKU uploads, descriptions, imagery, pricing) and support collection management and on-site visual merchandising
Perform regular QA and site audits, flagging bugs, broken links, speed issues, or display inconsistencies
Help keep Shopify apps and integrations organized and running smoothly, escalating issues as needed
Pull and compile data from Shopify, GA4, and marketing platforms into weekly and monthly reports, tracking revenue, conversion rates, and traffic sources alongside paid media performance
Monitor competitor promotions, pricing, and website updates, flagging anomalies or opportunities for the Ecommerce Manager
Coordinate with Brand Marketing, Email/CRM (Klaviyo), Customer Service, and Operations to support campaigns, retention efforts, and website accuracy