E-Commerce & Digital Senior Manager

The Aldo Group Inc / Le Groupe Aldo Inc.•Montreal, QC

About The Position

The ALDO Group, a company specializing in stylish and accessible footwear, handbags, and accessories for over 50 years, operates under two signature brands, ALDO and Call It Spring, and is a core footwear partner for Sperry in North America. They also serve as an industry-recognized wholesale licensed partner for brands like ROXY, Brooks Brothers, Ted Baker, Hunter, and G.H.BASS. With international offices in Europe and Asia, the ALDO Group offers meaningful recognition, flexible work options, on-site perks, generous discounts, and a commitment to people, the planet, and its partners.

Requirements

Minimum 7–10 years of progressive marketing experience with strong digital and ecommerce focus.
2–3 years in a people management or team lead role.
Solid expertise in performance marketing, media strategy, CRM, SEO/GEO and ecommerce optimization.
Strong analytical capability; proficiency in Google Analytics, ad platforms and attribution modeling.
Hands-on experience with e-commerce platforms; Shopify experience a strong asset.
Experience with email marketing software and CRM automation tools; Klaviyo experience a strong asset.
Experience with data visualization and dashboarding tools; Looker experience a strong asset.
Experience managing marketing budgets with ROI accountability.
Strong communication skills; ability to collaborate with stakeholders and international partners.
Strategic thinker with solid commercial acumen.
Strong organizational and project management skills.

Nice To Haves

Retail and/or franchise network experience an asset.
Demonstrated track record of contributing to digital revenue growth.

Responsibilities

Support AGI's global digital commercialization strategy under senior leadership direction.
Develop and maintain digital toolkits, governance documentation and best practices for partner deployment.
Execute digital transformation initiatives to increase ecommerce penetration, omnichannel integration and ROI.
Identify growth levers across acquisition, retention, conversion and customer lifetime value.
Manage digital performance KPIs across key partner markets.
Execute integrated performance marketing strategies in collaboration with territorial marketing leads.
Maintain forecasting models, traffic and revenue targets, ROI benchmarks and performance scorecards.
Drive data-led decision making and support partners in meeting performance standards.
Support the development of integrated 360° campaign strategies aligned with global brand direction.
Execute media architecture, channel mix, budget allocation and optimization recommendations.
Ensure excellence in paid media execution, SEO/GEO, CRM, social media and ecommerce content deployment.
Collaborate with content teams to ensure best-in-class digital-first asset delivery.
Act as a key digital point of contact for strategic partners.
Support franchise digital commercialization compliance and marketing investment execution.
Coordinate with Ecommerce Managers across partner markets.
Contribute to capability-building programs, training materials and digital playbooks.
Collaborate with IT, Marketing, Account Management and Sales & Operations teams to align on digital priorities.
Support UX optimization initiatives and pilot program coordination.
Contribute to e-merchandising and content strategy to optimize ecommerce performance.
Monitor emerging technologies, media opportunities and digital trends.
Support the experimentation roadmap (A/B testing, personalization, automation, new platforms).
Contribute to customer-centric digital experience improvements across the funnel.
Mentor and develop junior team members and support partner teams.
Contribute to a culture of accountability, agility and innovation.