Digital Commerce Specialist

J. J. Keller & Associates•Neenah, WI

1d•Onsite

About The Position

J. J. Keller is hiring a Digital Commerce Specialist to support revenue growth and customer engagement through the execution of digital marketing and e-commerce initiatives for JJKeller.com, including site promotions, e-marketing zones, marketing URLs, website content, and email campaigns. This role partners with cross-functional teams to deliver accurate, targeted, and engaging online experiences while providing website support, maintaining digital content, and helping drive the success of multi-channel marketing programs.

Requirements

Associate's degree required, Bachelor’s degree preferred.
Digital or Marketing Internship, or prior website content maintenance experience.
Must be proficient in the use of a PC and MS Office Suite.
Highly organized and strong attention to detail.
Ability to work in a fast-paced environment.

Responsibilities

Provides first level support for internal JJKeller.com questions. Resolves questions if possible and escalates when necessary.
Maintains and publishes JJKeller.com content including minor image or copy updates, landing pages, new and dropped products, and press releases.
Creates and maintains customized landing pages for customers and partners.
Maintains videos on JJKeller.com and Marketplaces.
Configures and maintains promotional offers on JJKeller.com, managing complex entitlement rules, scheduling (start/end dates), and eligibility criteria.
Collaborates with internal stakeholders to gather requirements for multi-channel campaigns including email, paid search, direct mail, and display advertising.
Builds and tests promotional logic using HCL Management Center platform, including conditional if/then branching rules for customer targeting and offer or content display.
Performs quality assurance testing on own work to validate promotion behavior across customer segments.
Monitors active promotions, makes real-time adjustments, and removes expired offers to maintain site accuracy. Includes execution of J. J. Keller Advantage member entitlements.
Creates and maintains marketing zones, customer segments, and entitlement activities using website admin tooling.
Applies HTML for content formatting and publishing within promotional displays.
Manages complex interdependencies between segments, entitlements, and scheduled content to ensure accurate, targeted customer experiences.
Facilitates URL redirect set-up and maintenance.
Reviews internal routing of direct mail pieces to ensure accuracy of promotion and URL redirect instructions.
Uses email tool to create e-newsletters using JJKeller.com news articles and provided promotional content. May include scheduling, testing, and sending campaigns.
Creates and maintains product detail pages using content provided by product stakeholders.
Removes obsolete/discontinued products from JJKeller.com.
Tests new features/changes to the site as requested.
Serves as backup for others in Digital Commerce team, as necessary.