E-Commerce Sales Specialist

TPC Wire and Cable•Macedonia, OH

4d•Hybrid

About The Position

The E-Commerce Sales Specialist is responsible for growing customer adoption and revenue across the company's digital commerce channels. The role serves as the day-to-day commercial owner of e-commerce, acquiring and onboarding customers, enabling digital purchasing, optimizing the company storefront, and supporting growth through channel partners and connected commerce. The Specialist works cross-functionally with Sales, Product Management, Marketing, IT, Customer Data, external channel partners, and customers to improve the digital buying experience and grow e-commerce sales. The position covers customer acquisition and enablement, digital sales growth, storefront merchandising and optimization, channel-partner and connected-commerce support, and coordination of platform improvements. Performance is measured through e-commerce revenue and growth, customer onboarding and activation, digital purchasing activity, repeat use, merchandising effectiveness, partner-channel activation, and successful PunchOut and connected-commerce launches.

Requirements

2–5 years of experience in e-commerce, digital sales, customer enablement, or a related commercial role.
Strong organizational and cross-functional coordination skills.
Ability to interpret sales and customer behavior data and turn insights into action.
Comfort working hands-on within digital platforms and learning new technologies.
Strong customer-facing, sales, communication, and training skills.
Experience with B2B e-commerce platforms, customer portals, digital catalogs, or distributor e-commerce.

Nice To Haves

Experience in industrial, manufacturing, or distribution environments.
Familiarity with digital catalog software, PIM systems, and DAM systems.
Experience with CRM and marketing platforms such as Salesforce, HubSpot, and Klaviyo.
Familiarity with PunchOut or similar connected-commerce solutions.
Hands-on experience with BigCommerce B2B Edition and/or HawkSearch.
Bachelor's degree in Business, Marketing, Sales, E-Commerce, or a related field.

Responsibilities

Identify e-commerce opportunities within existing accounts and acquire new digital customers.
Introduce customers to the platform and drive adoption.
Coordinate account validation, user and credential setup, and resolution of access issues.
Train customers on search, ordering, reordering, and available digital tools.
Guide customers through their first purchase and encourage repeat utilization.
Re-engage inactive digital customers and identify barriers to adoption.
Coordinate digital account activity with the broader Sales organization.
Triage, qualify, and hand off inbound digital activity and leads to Sales and Marketing.
Drive e-commerce revenue through customer acquisition, adoption, and repeat purchasing.
Monitor digital sales, customer activity, and purchasing behavior; identify opportunities to increase purchase frequency, product penetration, and digital share of customer spending.
Develop targeted activities to move appropriate customers and transactions online.
Track and communicate e-commerce performance, opportunities, and trends.
Execute day-to-day merchandising and commercial presentation of the company e-commerce storefront.
Ensure appropriate products are published, categorized, and effectively presented.
Program and optimize product search, related products, substitutes, accessories, and cross-sell recommendations.
Monitor search behavior, navigation, and other indicators of customer friction.
Coordinate product information needs and gaps with Product Management and promotions and supporting content with Marketing.
Recommend improvements that make products easier to find, evaluate, and purchase.
Support e-commerce growth through distributor and channel partner websites.
Coordinate with channel partner e-commerce teams to onboard, merchandise, optimize, and sell company products on their digital storefronts.
Facilitate the transfer of information and data from internal sources to digital channel partners as requested.
Identify opportunities to improve product visibility, search placement, content, and digital sales through partner websites.
Support future PunchOut and connected-commerce implementations with customers, coordinating customer requirements, testing, training, launch, and adoption within customer purchasing systems.
Serve as the business-side liaison between customers and internal teams supporting e-commerce.
Coordinate with leadership and cross-functional teams on platform functionality, integrations, APIs, and technical issues.
Coordinate with customer data teams on account validation, setup, and customer records.
Translate customer feedback and business needs into platform improvement recommendations.
Work with IT and development resources to define, test, and implement enhancements.
Coordinate customer communication and training for new features, rollouts, and improvements.
Perform additional marketing and digital tasks as assigned.