E-Commerce Specialist

SBT Global, Inc.•Pico Rivera, CA

7h•Onsite

About The Position

We are a growing character IP and plush toy company creating products through original characters and licensed partnerships. The E-Commerce Specialist will manage and grow the company’s online business, primarily focused on Amazon, while also supporting Shopify and Google Ads. The role covers daily e-commerce operations, advertising, content optimization, inventory management, and performance analysis. For Amazon, the specialist manages Seller Central operations, product listings, A+ Content, the Brand Store, PPC campaigns, FBA inventory and shipments, account health, and sales performance. The role also supports Shopify store operations and merchandising, manages and analyzes Google Ads campaigns, monitors performance through Google Analytics 4 and other tools, and prepares regular reports and recommendations across Amazon and Shopify.

Requirements

Minimum 2 years of hands-on e-commerce experience.
Strong hands-on experience with Amazon Seller Central.
Experience managing Amazon PPC advertising campaigns.
Strong understanding of Amazon listing optimization and FBA operations.
Experience with A+ Content and Amazon Brand Store.
Basic experience with Shopify.
Ability to analyze sales, traffic, conversion, and advertising data.
Proficiency in Microsoft Excel and other Microsoft Office applications.
Strong analytical, organizational, and problem-solving skills.
Strong attention to detail and ability to manage multiple SKUs and projects.
Ability to work independently and take ownership of day-to-day e-commerce operations.
Must be legally authorized to work in the United States.

Nice To Haves

Experience with Google Ads, including Shopping and Performance Max (PMax).
Experience with Google Analytics 4 (GA4).
Experience with Shopify merchandising and conversion optimization.
Experience with consumer products, toys, gifts, or character/licensed products.
Experience managing a large number of SKUs.

Responsibilities

Manage day-to-day operations of Amazon Seller Central.
Create, update, and optimize Amazon product listings, including titles, bullet points, descriptions, keywords, images, and backend search terms.
Manage and update A+ Content (EBC) and the Amazon Brand Store.
Monitor Amazon sales, traffic, conversion rates, and other key performance metrics.
Manage and optimize Amazon PPC campaigns, including keywords, bids, and budgets.
Monitor advertising performance, including ACOS, ROAS, and TACOS.
Support pricing, promotion, and sales strategies.
Manage FBA inventory, replenishment, and shipments.
Resolve stranded inventory, suppressed listings, Buy Box, and other Seller Central issues.
Monitor Account Health, Seller Feedback, and customer service issues.
Conduct keyword and competitor research to identify sales opportunities.
Support day-to-day Shopify store operations.
Create and update Shopify products, collections, pricing, and promotions.
Monitor website traffic, sales, and conversion performance.
Support merchandising and promotional activities to improve online sales.
Coordinate with design and marketing teams to update website content and product assets.
Manage and optimize Google Ads campaigns, including Search, Shopping, and Performance Max (PMax).
Monitor Google Ads performance, including ROAS, CPA, conversions, and advertising spend.
Analyze campaign performance and identify opportunities to improve advertising efficiency.
Monitor website and campaign performance using Google Analytics 4 (GA4) and other analytics tools.
Monitor overall e-commerce sales and performance across Amazon and Shopify.
Analyze traffic, conversion, advertising, and product performance.
Identify opportunities to improve sales, conversion, and profitability.
Prepare regular e-commerce performance reports and recommendations.