E-Commerce Senior Specialist

AbbVie•Irvine, CA

10h•$96,500 - $183,500

About The Position

The E-Commerce Senior Specialist for the skincare portfolio is responsible for the day-to-day management, optimization, and strategic growth of the brands’ direct-to-consumer (DTC) storefront. Reporting to the Director of Ecommerce and Operations, the role owns the website experience and drives revenue through conversion rate optimization, subscription growth, and promotional execution. The specialist collaborates with the Consumer Engagement team, cross-functional teammates, and agency partners to maintain brand standards and achieve growth targets. The role translates marketing goals into website strategies, manages promotions and subscriptions, leads testing, oversees product content and merchandising, and partners on search discoverability. It also executes launches and site updates, analyzes ecommerce performance, and supports TikTok Shop management and affiliate partnerships.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
5–7 years of hands-on eCommerce marketing experience within Beauty, Wellness, Fashion, CPG, or Healthcare.
Demonstrated leadership in strategic marketing and platform management.
Technical literacy, including understanding of SEO, AGO, and GEO principles and web-based practices, to manage technical specialists and agencies effectively.
Strong project-management skills and ability to collaborate across functional teams.
Strong analytical, communication, and influencing skills.
Ability to see the big picture while attending to detail.
Exceptional leadership skills and marketing savvy.
Strong creative and conceptual thinking skills.
Ability to combine business acumen, innovation, and strategic thinking, and to lead and inspire.
Ability to liaise with internal and external partners and work in a matrixed environment.
Ability to translate business and brand strategy into marketing programs.
Ability to thrive in a fast-paced, deadline-driven team environment.
Strong verbal and written communication skills, interpersonal skills, and problem-resolution skills.
Strong budget-management experience.

Nice To Haves

MBA or relevant advanced degree.

Responsibilities

Partner with the Ecommerce Director to translate marketing goals into website strategies focused on site experience, product merchandising, and revenue growth.
Lead the setup and execution of on-site promotions, including discount logic, promotional landing pages, banners, and marketing-calendar messaging.
Own the end-to-end subscription experience, including auto-replenishment logic, Subscribe and Save UX, and retention initiatives in partnership with the Alle team.
Lead the conversion-rate-optimization testing roadmap with agency and technology teams; oversee A/B and multivariate tests of landing pages, checkout flows, and product descriptions.
Manage the product catalog, product launches, collections, site structure, navigation, and integration of social proof.
Work with compliance, legal, and regulatory teams to ensure creative content and promotions are approved.
Partner with paid teams on technical optimization for traditional search and AI-driven answer engines, and oversee implementation of their recommendations.
Execute product launches, promotional campaigns, merchandising updates, platform updates, and seasonal site changes.
Analyze consumer behavior, site traffic, and sales data using ecommerce reporting tools; provide regular KPI reporting and recommend data-driven improvements to UI, UX, promotions, and merchandising.
Support day-to-day TikTok Shop management and affiliate-model partnership, aligning optimizations with DTC platforms.
Manage and direct internal creative teams and external agencies.