E-commerce ESA Marketing Manager (Part-Time, Independent Contractor)

Just Right Reader•Remote,

8d•$55 - $70•Remote

About The Position

Just Right Reader is hiring a hands-on E-commerce Marketing Manager to implement and measure an existing marketing plan for its direct-to-family business, which is growing through state Education Savings Account (ESA) programs. The role focuses on helping families discover, select, and purchase the company’s literacy products online, including on ESA platforms such as Odyssey and ClassWallet. The position combines paid-media direction, website merchandising, lifecycle marketing, SEO and content coordination, creator and community partnerships, and marketing analytics. The engagement does not include internal people management, HR responsibilities, or administrative duties. The contractor will manage a paid media agency’s Google Search and Meta campaigns, review channel and state results, and guide budget reallocations based on target acquisition costs. They will oversee product photography and short explainer videos, coordinate product bundles and pricing with internal teams, conduct focus groups and site audits with ESA families, and build automated email and SMS journeys aligned with state ESA disbursement calendars and seasonal events. They will also coordinate SEO content and state landing pages, manage creator and community relationships, and own marketing reporting and reconciliation of ad spend against ESA platform order reports. This is an ongoing independent-contractor engagement of up to 20 hours per week, with availability for two to three weekly meetings during normal business hours. The contractor determines their own schedule, methods, and tools, subject to agreed milestones and deadlines, and may serve other clients. Work is remote; occasional in-person collaboration may occur by mutual agreement. Compensation is $55–$70 per hour, and continuation is evaluated monthly based on business needs.

Requirements

At least 3 years of hands-on e-commerce or direct-to-consumer marketing experience.
Experience building automated email and SMS flows; HubSpot is specified in the posting.
Strong parent-friendly copywriting skills and comfort with analytics and dashboards.
Organized and proactive, with the ability to meet 24–48-hour turnarounds.
Experience managing creator partnerships or community relationships.

Nice To Haves

Experience marketing to parents, homeschool families, or the education market.
Familiarity with ESA programs or platforms such as ClassWallet or Odyssey.
Knowledge of the Science of Reading or early literacy.
Experience managing paid media agencies against CPA targets.

Responsibilities

Partner with and manage the paid media agency on strategy, execution, and optimization for Google Search and Meta campaigns.
Review campaign performance with the agency, track results by channel and state, and guide budget reallocations toward channels meeting the target cost per acquisition.
Plan and direct product photography and short explainer videos.
Coordinate with fulfillment, operations, and product teams to set up new bundles appropriately.
Partner with product and finance on products, bundles, and price points that fit each state’s award amounts.
Hold focus groups and conduct site audits with ESA families.
Build and run automated email and SMS journeys, including welcome, quote rescue, win-back, next-pack, renewal, and fund-drop campaigns.
Time campaigns to state ESA disbursement calendars and seasonal moments such as back-to-school and the holidays.
Grow the email and SMS list and keep it clean and compliant.
Coordinate with the SEO freelancer to build and maintain an ESA hub and landing pages for each state program.
Manage and review blog articles and FAQs produced by the SEO freelancer to answer parent questions.
Ensure free directory and marketplace listings align with SEO priorities and recommendations.
Recruit, brief, and pay homeschool and early-literacy creators, and track their results.
Manage relationships with homeschool networks, ESA advocacy groups, and state parent organizations.
Support conventions and community events, and launch a referral program when appropriate.
Own the marketing dashboard for traffic, conversion, CPA, AOV, repeat purchase, and revenue by state and channel.
Reconcile ad spend against monthly order reports from ESA platforms.