District Personal Training Manager

Crunch - SIR Fitness LLC.•Chula Vista, CA

54d•$90,000 - $120,000•Onsite

About The Position

We’re looking for a high‑energy, culture‑driven, results‑obsessed District Personal Training Manager to oversee Personal Training operations across our San Diego Crunch Fitness clubs. This is a multi‑unit leadership role for someone who loves developing people, driving production, and creating an unforgettable member experience. If you live for coaching, thrive in fast‑paced environments, and get fired up about building strong PT teams — this is your next move.

Requirements

2–4+ years of PT leadership, ideally multi‑unit or high‑volume
Strong ability to coach, develop, and motivate PT teams
Expertise in PT sales systems, onboarding, and performance management
High accountability, strong organization, and excellent communication
Ability to manage complex operations across multiple locations
Comfortable working a structured, high‑visibility schedule with weekend availability

Responsibilities

Hire, develop, and manage PTMs, APTMs, and Personal Trainers
Train leaders on interviewing, scorecards, and practical assessments
Build marketing and social media programs to promote trainers and drive engagement
Manage and coach on hiring platform for recruiting and onboarding
Deliver all phases of New Hire Onboarding, including Vision Training
Teach KO scripting, 4‑Step Close, Anatomy of a Great Session, and sales techniques
Ensure trainers stay current on industry standards and deliver exceptional sessions
Train staff on conversions, referrals, floor pulls, and PT sales systems
Drive district PT production using the PT Playbook
Support clubs during Closeout Week and when revenue falls behind
Set goals, monitor KPIs, and ensure monthly hiring needs are met
Assist with KOs, T.O.s, booking sessions, and PT sales support
Lead PTM Coaching Cycles and ensure weekly execution
Manage Enhance platform, client feedback, Yelp/Google reviews
Ensure compliance with Crunch Connect, CPT/CPR expirations, and brand standards
Lead PT community initiatives to drive engagement and retention
Conduct GM/PTM huddles, Kickoff Scorecards, and Club Visit Forms
Coach leaders through growth paths and hold weekly performance meetings
Manage PT schedules, employee relations, and disciplinary actions
Support cleaning protocols and Group Exercise standards
Execute all responsibilities consistent with SIR Mission, Core Values, and Weekly Fundamentals