District Manager

Planet Fitness • Knoxville, TN

14d

About The Position

IGNITE Fitness Holdings, a private-equity-backed Planet Fitness franchisee representing more than 130 locations across six U.S. states and three Canadian provinces, is seeking a District Manager for its Field Operations team. The District Manager leads a group of Planet Fitness locations and is responsible for achieving district sales and profit plans through effective leadership, strategic planning, customer service, and consistent execution of field operations and business strategies. The company is growing rapidly, with new locations opening and potential acquisitions.

The role oversees club performance, budgets, payroll, employee relations, hiring and development, customer service, marketing and revenue initiatives, and compliance with applicable health, safety, and sanitary standards. The position reports to the Regional Director and has direct supervisory responsibility for multiple club team members. The manager travels to clubs throughout the district, may stay overnight, and spends approximately 80% of work time in clubs and 20% in an office.

Requirements

• At least three years of experience serving as a General Manager in a multi-unit retail environment, with progressively responsible retail experience preferred.
• Proven experience managing and developing productive management teams through leadership and effective coaching.
• Excellent business acumen, forecasting, strategic ability, and management skills.
• A proven track record of achieving business results.
• Strong negotiation, influencing, and organizational skills.
• Creative thinking, strategic vision, and strong initiative.
• Experience managing budgets for multi-unit retail locations.
• Demonstrated success providing five-star customer service.
• Proficiency in implementing and enforcing policies and procedures.
• A bachelor's degree in marketing, sales, management, or a similar discipline from a four-year university, or equivalent experience; the degree is preferred.
• A proven record of strong performance in driving performance and key field operations metrics.
• Proficiency in Excel, PowerPoint, Word, and other Microsoft Office applications.
• Experience successfully rolling out and implementing area-wide retail presentations, sales, operating discipline, and communications initiatives.
• Outstanding leadership and interpersonal effectiveness to lead a team, train talent, and effect change, with a track record of building talent.
• Ability to balance creative experiences with profitable results.
• Ability to independently manage the overall operations of multiple retail locations.
• Experience analyzing financial reports in a complex, fast-paced, multi-unit environment.
• Strong oral and written communication skills and attention to detail.
• Ability to organize, prioritize multiple tasks, and adapt quickly in a demanding environment.
• Reside in the market being managed.
• Possess a clean driving record.
• Be willing to work weekend shifts at times, depending on staffing, performance, and business needs.
• Value teamwork, excellence, accountability, and a member-focused approach; have a passion for health and fitness and support a no-judgment environment.

Nice To Haves

• At least three years of experience in a General Manager role in a multi-unit retail environment with progressively responsible retail experience.
• A bachelor's degree in marketing, sales, management, or a similar discipline from a four-year university.

Responsibilities

• Analyze and manage financial results to maximize profits while balancing member and team satisfaction.
• Monitor progress toward district goals and assign employees to meet objectives.
• Conduct routine club visits, evaluate performance, complete standardized assessments, and review checklists to uphold brand standards and operational excellence.
• Use sound judgment in employee relations and personnel actions to foster enthusiasm, professionalism, and a T.E.A.M. environment.
• Identify and execute hiring, terminations, promotions, performance management, and other employee status changes.
• Ensure clubs are open during the correct hours and staffed appropriately.
• Demonstrate leadership, communication, and motivational skills, and reinforce customer service and Planet Fitness culture.
• Monitor member interactions and ensure that training and coaching needs are met.
• Interview and select candidates for open positions.
• Conduct annual performance reviews for General Managers.
• Manage the district payroll budget each month.
• Use reporting and merchandising strategies to increase year-over-year retail sales.
• Partner with Club Managers, Field Marketing, and Corporate Sales to develop and execute lead-generation strategies for corporate partnerships, drive monthly revenue, and sustain long-term EFT growth.
• Drive a consistent pipeline of revenue-generating field marketing events aligned with club goals and community engagement strategies.
• Coordinate with the Operations Excellence Department to audit and follow up on employee training progress.
• Manage multiple projects and priorities and collaborate with cross-functional areas and departments.
• Manage budgets and outperform key performance indicators and P&L expectations to achieve business objectives.
• Use maintenance reporting tools and coordinate with corporate partners and the Facilities Team to resolve issues promptly and maintain club standards and member experience.
• Travel to clubs in the district, potentially staying overnight, and occasionally assist other locations or regions and local offsite community events as business needs require.
• Maintain an in-depth understanding of applicable federal, state, and local sanitary, safety, and health standards, procedures, and protocols.

Benefits

• Competitive salary.
• 401(k) plan.
• Employee-Linked Incentive Program.
• Company contribution toward health benefits, including medical, dental, vision, LTD, STD, and illness coverage.
• Paid time off.
• Free Black Card membership and exercise incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager