District Manager - South Florida

Falcon Farms•Doral, FL

About The Position

The District Manager oversees Falcon Farms’ commercial floral accounts throughout the assigned South Florida territory, which includes floral accounts with more than 100 locations. The role focuses on strategy, planning, operational execution, and the profitability of all locations in the area. The District Manager analyzes performance and budgets, identifies growth opportunities, develops and executes business plans, and ensures the quality of fresh-cut flowers provided to customers. The position requires regular field engagement, including spending at least 40% of working time with the Field Supervisor team to support implementation of company initiatives, policies, and procedures. The District Manager builds relationships with team members and customer accounts, recruits and develops talent, mentors Field Supervisors, and ensures customer contractual agreements are met. Candidates must live within and be familiar with the territory; no relocation allowance is provided. The role requires travel between locations using the employee’s own vehicle, long and flexible hours, open availability, and weekend work.

Requirements

  • Bachelor’s degree in business, Marketing, or a related field.
  • Bilingual in English and Spanish.
  • People-management experience as a Field Supervisor within the company.
  • Strong leadership and decision-making skills.
  • Knowledge of business development and strategy implementation.
  • Entrepreneurial mindset.
  • Ability to sell, manage, and drive growth.
  • Excellent customer relationship management skills.
  • Working experience with Excel and Microsoft tools.
  • Ability to travel to multiple locations across the assigned territory using a personal vehicle.
  • Ability to work long and flexible hours, with open availability and weekends required.
  • Ability to push and pull freezer doors weighing up to 50 pounds and lift 20–50 pounds.
  • Ability to unload trucks occasionally.
  • Ability to bend, lift, stoop, walk, stand, twist, and perform repetitive hand, wrist, and finger movements, with limited sitting.
  • Ability to drive long distances.
  • Must live within the assigned South Florida territory and be familiar with the area.

Responsibilities

  • Oversee the success and profitability of all locations in the assigned area by analyzing profit-and-loss statements, managing budgets, and reviewing operating statements.
  • Develop business plans and execute them to meet company goals through efficient flow processes.
  • Use tools to improve inventory presentation and manage the portfolio.
  • Track area performance, identify gaps between actual results and company projections, prioritize store performance issues, and create action plans.
  • Cultivate business relationships with store leaders, Field Supervisors, the Sales team, and peers through productive business meetings.
  • Identify business opportunities related to operational areas, distribution flow, merchandising and schematic plans, recruiting, training and development, employee relations, and customer service.
  • Spend at least 40% of working time in the field with the Field Supervisor team to ensure company initiatives, policies, and procedures are properly implemented.
  • Follow up in the field on agreed plans, support execution, and adjust plans as needed.
  • Network to identify talent and work with the supervisor team to hire candidates.
  • Develop and mentor the field team, participate in career-path planning, oversee training-program implementation, and provide ongoing coaching.
  • Build and grow a committed team of Field Supervisors who maintain profit margins and implement business plans.
  • Ensure contractual agreements for each customer are met.
  • Safeguard product quality, inventory levels, staffing, and safety.
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