Director, Asynchronous Instant Rips

Fanatics Collectibles•Los Angeles, NY

6d•$173,650 - $235,000

About The Position

Fanatics Collect is seeking a Director to own AIR, its asynchronous instant rips product. AIR gives collectors an on-demand pack-opening experience, with transparent economics and cards collectors want to own. This is a hands-on general management role accountable for strategy, product roadmap, and significant revenue, with ownership of acquisition, activation, retention, pack economics, and monetization. The role centers on building recurring collector engagement through pack drops, themed releases, tentpole events, and live-operations calendars. The Director will operate AIR as a consumer live-service business, using cohort analysis, performance marketing, and a steady cadence of content and events. They will lead work across product, inventory, design, engineering, marketing, and analytics, and collaborate with the Live Instant Rips, Live Breaking, Marketplace, and Topps teams. This is a highly visible leadership role in an early-stage, fast-moving business whose direction is still being defined.

Requirements

At least 8 years of experience in consumer product, growth, or general management.
At least 3 years leading teams and owning a P&L or large revenue line.
Proven track record in a live-service consumer business, such as free-to-play gaming, mobile games, sports betting, fantasy sports, or a similar engagement-led product.
Deep experience planning and running live-operations events, drops, seasons, and content calendars that drive engagement and revenue.
Strong command of user cohorting, lifecycle marketing, and LTV modeling, with a track record of improving retention and monetization.
Hands-on performance marketing experience, including paid acquisition, creative testing, attribution, and CAC-to-LTV management.
Strong commercial and financial acumen, including forecasting, unit economics, and pricing.
Analytical mindset and fluency in SQL or BI tools such as BigQuery, Metabase, or Looker, with comfort working directly with data.
Experience in regulated or reputation-sensitive consumer categories and sound judgment on responsible product design.
Genuine passion for sports, trading cards, or collectibles.
Exceptional communication, cross-functional leadership, and stakeholder management skills, with the ability to balance strategy and hands-on execution.
Bachelor’s degree in Business, Economics, or a related field.

Nice To Haves

Experience in collecting communities, packs, or breaking.
MBA or equivalent.

Responsibilities

Own AIR strategy and P&L, setting and delivering ambitious revenue, retention, and margin targets.
Define and execute the product roadmap with Product, Design, and Engineering, balancing speed to market with long-term platform health.
Build and operate a live-operations engine for pack launches, limited drops, seasonal and sports-calendar events, collaborations, and tentpole moments, supported by a clear calendar and measurable playbook.
Own user cohorting and lifecycle strategy from first rip through VIP, using data to understand drivers of repeat purchase, card retention, and lifetime value.
Lead AIR performance marketing and growth, owning channel mix, creative testing, customer acquisition cost and payback targets, and the relationship between acquisition and downstream retention.
Own pack design and economics with Inventory and Finance, managing expected value, buyback rates, sourcing, and margin while aligning collector experience with the business model.
Run an experimentation program across pricing, pack mechanics, merchandising, onboarding, and CRM.
Partner with Legal, Policy, and Compliance to ensure transparent mechanics, a collector-first foundation, and responsible operation in an evolving regulatory landscape.
Work with Partnerships, Marketing, and Content to bring licensors, athletes, breakers, and creators into AIR moments.
Coordinate with the Instant Rips Live team so the two products serve distinct collector needs and strengthen each other.
Build, coach, and develop a high-performing team, setting clear expectations and a culture of ownership and speed.
Report performance to senior leadership with clear, numbers-led insight into what is working, what is not, and next steps.